THE SCOOP

Why B-Corp Matters in PR

At Little Red Rooster, we know that credibility and trust are at the heart of great PR. That’s why becoming a B Corp was such a significant step for us – it’s a commitment to aligning our values, our advice, and our actions. 

Why We Took the Clean Creatives Pledge?

Over a year ago we joined a prestigious list of PR, advertising and creative agencies taking the Clean Creatives pledge and saying no to fossil fuel clients. Shifting away from fossil fuel clients is an opportunity to lead our industry into a better future – dive into what this means here. 

Is CSR the Future of Brand Innovation?

The Little Red Rooster Summer Showcase is over for another year, with the Rooster Sessions making an epic return for 2025. We kicked off this year’s programme with a bang and a big question – is CSR the future of brand innovation? 

Why we’re saying no to working with unethical brands

With social and environmental issues at the forefront of global discussions, PR agencies, influencers, and the media should consider the ethical implications of the brands they work with. 

Little Red Rooster Sessions: Communicating Sustainability

The afternoon of the Little Red Rooster Summer Showcase turned its attention to the topic no brand is able to ignore. Sustainability.   In ‘Communicating Sustainability’ we looked at the way brands navigate their audience while avoiding the public pitfalls of greenwashing – as they build trust through...