ON.
THE.
BALL.
Little Red Rooster knows how to get brands noticed. Whether itās announcing the biggest single investment in innovation inĀ SmegāsĀ 74-year history, causing theĀ PantherellaĀ sock website to crash after starring on BBC2āsĀ Inside the Factory, launchingĀ Marshall’s celebratory amp in honour of what would have been Jim Marshall’s 100th birthday,Ā or helping adidas sell out its latest headphones in just 15 minutes, you can trust our talented team to deliver. If we donāt deliver on the KPIs youāve set, then you donāt pay. Thatās our guarantee. Unsurprisingly, it gets results. (Weāve never had to give anyoneās money back.)
We are a PR and social media agency with a relentless work ethic, working on the frontline providing fast-paced PR, influencer relations, and social media wizardry to wow our clients.
Weāre passionate, relentless, refined, and always honest.
Want to hear more? Check out our case studies or drop us a line – we love a chat.
BRANDS WE ARE WORKING WITH
Services
PR and Marketing Strategy
Press Office
Media Relations
Product Placement
Product Reviews
Influencer Marketing and Strategy
Paid Influencer Management
Brand/CEO Profiling
Business Profiling
Social Media Strategy
Paid Social Media Management
Social Media Channel Management
Content Creation
Brand Partnerships
Asset Creation
Digital Marketing
Trend Forecasting
Rebranding
Creative Direction
Event Management and Production
Press Trip Management
Trade Show Support
Media Training
Social Media Training
Media Buying
Internal Communications
LATEST CASE STUDIES
When Focal & Naim introduced LRR to Mu-so Hekla, it was immediately clear this wasn't a conventional product launch. Bringing together Focal's world-renowned acoustic expertise and Naim's engineering heritage, Mu-so Hekla represented a bold new chapter for luxury home audio ā a system designed to redefine expectations of what an all-in-one entertainment product could be.
Plaud hired Little Red Rooster at a pivotal growth stage to support its ambitious European expansion. The AI voice-recorder and note-taking brand engaged LRR as its strategic PR partner to build awareness and impact in the UK, Spain, and Italy.
"Working with Little Red Rooster has been a fantastic experience; they are incredibly organised, reliable, and have seamlessly become a trusted extension of our team. Their professional, strategic approach is a great asset to our brand-building, and we truly value their partnership."
Elina Tsao, global brand director, Plaud.AI
"The team is not only proactive and responsive. Thereās a clear commitment to delivering results and a genuine sense of partnership that makes working with them both effective and enjoyable."
Giorgia Pivetti, chief marketing officer, Loewe
"I have had the pleasure of working with Victoria for several years, and she is an exceptional professional. As the owner of Little Red Rooster, she has a deep understanding of the PR industry and consistently delivers high-quality results. Her leadership, creativity, and commitment to her clients have been invaluable to our collaboration, and I have always been impressed by her ability to drive successful campaigns. I highly recommend Victoria for her expertise and dedication in the PR field."
Carsten Roth, CEO, Goldmund
āAlways delighted to work with LRR. Responsive and helpful whenever I approach them, courteous and relevant and appropriately targeted whenever they approach me. One of the few PR firms that I don't email auto-filter to a 'PR Holding Pen' folder.ā
Rhodri Marsden, freelance – FT HTSI and Prog Magazine
āIāve worked with the Little Red Rooster team for a decade or so. In that time, the agency has grown in terms of client roster and its breadth of coverage. The difference between a top-drawer PR agency like Little Red Rooster and some of the other mainstream players is the attention to detail and product briefings are exemplary. No pitch is ever irrelevant which is a pretty good sign that an agency understands its clientsā needs and knows how to approach its media contacts.ā
Mark Sparrow, senior contributor – Forbes Innovation Channel
āThere are numerous reasons why, as a journalist, I findĀ working in collaboration with Little Red Rooster a pleasing and all-around superior experience ā but what's perhaps most satisfying of all is how engagedĀ with and enthused by its clients the agency is. Of course, everyone at Little Red Rooster is approachable and professional ā but to be perfectly honest, that's what any journalist expects from any agency. What sets Little Red Rooster apart is the understanding it demonstrates, both of its clients and their products and of journalists and what their requirements might be.ā
Simon Lucas, freelance audio reviewer – WIRED
"Iāve worked with Little Red Rooster for many years and couldnāt praise them enough. Speed,ā efficiency and proactiveness are always the words that come toĀ mindĀ but the team are alsoĀ lovely, properly decent people to deal with. IādĀ never hesitate to recommend them.ā
Linda Clayton, freelance – Homes & Gardens, Livingetc
"Little Red Rooster's diverse client offering is one of its great strengths and the team is incredibly responsive even to the most challenging of deadlines. I have worked with Little Red Rooster for several years now across different interiors titles and I have always found them professional, diligent and great fun to deal with."
Busola Evans, freelance – The Telegraph, Architectural Digest
āThere's a good reason Little Red Rooster has such an enviable portfolio of clients. They're one of the most focussed, determined and knowledgeable agencies in the business and only too happy to share expertise, and all done with a sense of fun and genuine enjoyment.ā
Chris Haslam, freelance ā BBC Music, WIRED
āWorking with Little Red Rooster over the years has always been wonderful. The clarity in the teamās communication and efficiency in delivering information is always brilliant. The teamās eye for detail and understanding of an Editorās needs for each project in hand is second to none. The quality and variety of clients makes working with LRR a joy.ā
Olly Mason, head of interiors ā Wallpaper*
āI love working with the team at Little Red Rooster - they're professional, inventive, hardworking, fun, passionate, really easy to get on with and they understand what journalists need. I've dealt with them for a long time, on both B2B and consumer projects, with both home appliances and audio tech, and it's always been great.
And they love rock 'n' roll, too! What's not to like?"
Sean Hannam, freelance
āThanks to its dynamic and energetic leadership, LRR has a vibrant, motivated team who are a pleasure to work with, bringing thought-provoking stories and a leading selection of clients.ā
Roddy Clarke, design journalist and presenter
"I felt it was right the first time we met. Little Red Rooster's insights, experience and sense of rhythm in every single detail have helped us create massive results in press for one of our most sought-after markets globally. I award LRPR 5 out of 5!"
Erik Ystrom, Global PR manager – Zound Industries
āWe at Pantherella International Group have been working with Vic and her team at Little Red Rooster
Ā for a number of years now and the service and results have been very positive with some truly excellent coverage being achieved for all three of our brands. They are always very passionate and positive about what they do and I would not hesitate in recommending them.ā
Ā for a number of years now and the service and results have been very positive with some truly excellent coverage being achieved for all three of our brands. They are always very passionate and positive about what they do and I would not hesitate in recommending them.āAndrew Townsin, group commercial director ā Pantherella
āI always really love working with the team at Little Red Rooster. It's always incredibly collaborative.ā
Laura Jackson, model, presenter, influencer
"Little Red Rooster are a first class, unique and exceptionally gifted public relations company that have been great to work with. Victoria and her talented team are creative, hardworking, professional and also fun to be around. They have made a massive contribution and have been true partners in the success of Smeg UK over the last few years."
are a first class, unique and exceptionally gifted public relations company that have been great to work with. Victoria and her talented team are creative, hardworking, professional and also fun to be around. They have made a massive contribution and have been true partners in the success of Smeg UK over the last few years."Mike Giddings, managing director – Smeg UK
āIāve been working with Victoria for about twelve years now. The agency has such a diverse range of clients which really work for Elle Decoration and the different areas we cover. They will go the extra mile to deliver, and they do that always with humour, energy and enthusiasm.ā
Ben Spriggs, editor – Elle Decoration
"The team at LRR really understands our brand and always go the extra mile to optimise coverage for our products in the best titles!"
Karen Parsons, head of marketing – Silhouette
"By far the best agency I have worked with. No blah-blah, but a relentless focus on results! Highly recommended!"
Thomas Steffens, CEO – Primephonic
āI was shopping around when I met Vic, and it was love at first sight. Vic had me at hello, which is kind of a corny term but I really loved the approach she had, being an expert in tech but also having such a great knowledge of fashion and lifestyle.ā
Anton Greiffenberg, head of global PR – B&O Play
āThe agency knows exactly what works for my lust list page and they donāt spam me with irrelevant products. I trust the team and they help with technical questions and high res images immediately. Also, an LRR media trip/event is one not to be missed!ā
Lucy Hedges, presenter – BBC, The Travel Show
"There are few agencies as approachable as Little Red Rooster. The team handpicks pitches it thinks I'll be interested in, and tailors them to our needs rather than spamming me with irrelevant content and emails. It takes a refreshing approach to PR. The agency understands what makes a good story."
Rob Waugh, columnist – Mail On Sunday
"I had the pleasure of working with Vic and LRR on PR projects in the UK over several years, and I can confidently say they were instrumental in helping our brand succeed in a competitive market. Vic and the team were incredibly responsive, always ready to take action, and demonstrated a keen understanding of our brand's essence. They consistently delivered thoughtful, targeted campaigns that not only captured our brand's unique identity but also achieved impressive results in terms of visibility. Beyond their expertise, LRR was a joy to work with ākind, professional, and dedicated to every detail. I wholeheartedly recommend LRR for anyone seeking impactful, brand-aligned PR representation."
Annika Beck, marketing manager EMEA – Nanoleaf
"The team are down to earth, professional and personable. Coupled with excellent results, the team are faultless and achieve exactly what we want and need every time."
Perry Moore, managing director – Silhouette
āThe Little Red Rooster team are a joy to work with. Not only are they quick to help with queries and product testing, the passion they put into promoting those products is fantastic to see. Itās always a pleasure working with Vic and the team and a sigh of relief when I get one of their press releases, as I know that its contents will be right at home on ShortList.ā
Marc Chacksfield, editorial director ā ShortList
āWorking with Little Red Rooster is always a delight, the team is always so efficient but you really get the feeling they have fun together! Prompt email responses and the companyās great Christmas parties are just the cherry on top.ā
Abigail Southan, senior e-commerce editor – Hearst Magazines
āWeāre loving working with Little Red Rooster.Ā They fit perfectly with our brand values and have connected us with the right people from the kick off. Fun to work with and a real passion for the product.ā
Rooster.Ā They fit perfectly with our brand values and have connected us with the right people from the kick off. Fun to work with and a real passion for the product.āJames Wilson, VP & marketing EMEA – Ariat
āThe team at Little RedĀ Rooster are always incredibly energetic, helpful and quick to respond to any requests I have for my shoots ā I couldnāt ask for more from a PR agency really!ā
Rooster are always incredibly energetic, helpful and quick to respond to any requests I have for my shoots ā I couldnāt ask for more from a PR agency really!āLucy Gough, head stylist – Home Beautiful
āLittle Red Rooster has a great client list, but always knows ā and without being too pushy ā which products to pitch to me for my particular audience. They radiate genuine enthusiasm for their products in a way which transmits itself to journalists.ā
Jonathan Margolis, technology columnist – Air Mail
āI have worked with Little Red RoosterĀ in a consumer tech capacity for many years, and it is always a pleasure dealing with their personable, professional and knowledgeable flock of Roosters! They know their clients, have an exhaustive industry contacts book and are always quick to respond to my enquiries.ā
Rebecca Roberts, managing editor – What Hi-Fi?
āIāve worked with Little Red RoosterĀ for about three years now and theyāre consistently my favourite agency to work with because I feel I have a personal relationship with them. When they recommend me a product I know it fits me and itās going to fit in with my readership.ā
RoosterĀ for about three years now and theyāre consistently my favourite agency to work with because I feel I have a personal relationship with them. When they recommend me a product I know it fits me and itās going to fit in with my readership.āAndy Boxall, senior writer ā Digital Trends
āLittle Red Rooster have such a great range of products that are all at such a great level. I donāt have to worry about whether Iām being pushed something that wonāt be quite as good as the press release will make out. I know that everything they sell is excellent and when they send me something, I will want to check it out.ā
Matt Bolton, managing editor ā TechRadar
āWe have been really impressed with Little Red Rooster. The work the agency has undertaken for Ted Baker has generated some exceptional press coverage, exposing our brand to a plethora of new consumers. Little Red Rooster has delivered exactly the results it said it would. I would definitely recommend the agency.ā
Rooster. The work the agency has undertaken for Ted Baker has generated some exceptional press coverage, exposing our brand to a plethora of new consumers. Little Red Rooster has delivered exactly the results it said it would. I would definitely recommend the agency.āCraig Smith, global brand director – Ted Baker
āIāve worked with several members of the Little Red Rooster team, most regularly via email because their press releases stand out among the many hundreds I receive daily. Their enthusiasm for their clients has really sold me on products including fashion, gadgetry and sound systems, leading to coverage on the Stella Loves page of The Sunday Telegraphās Stella Magazine. I always find them incredibly helpful, friendly and efficient and look forward to continuing to work together.ā
Charlotte Cox, chief sub-editor, magazines – The Telegraph
āVic Ruffy is tenacious, relentless, audacious, rigorous and hilarious. Quite the combination. It is as if she was born for PR. She runs her agency like a Swiss watch, and her people follow her example. But the thing I like most about Vic is that she's still as passionate about the media game as she was when she started. Experience has not left her jaded - and it's to her credit. When I hear from the team I know that it will always be something worth considering and worthy of attention.ā
Jeremy White, senior innovations editor – WIRED
āLittle Red Rooster are really early adopters of the collaborative idea of working with bloggers and influencers in a way that I donāt think other brands have been able to explore nor pickup.ā
Rooster are really early adopters of the collaborative idea of working with bloggers and influencers in a way that I donāt think other brands have been able to explore nor pickup.āJordan Cluroe ā 2LG Studio
āI have found Little Red Rooster always to be very proactive and positive in representing their brands. Never resting on their laurels and always saying thank you for coverage which we really appreciate.ā
always to be very proactive and positive in representing their brands. Never resting on their laurels and always saying thank you for coverage which we really appreciate.āSairey Stemp, freelance stylist, ex-Cosmo fashion editor
"I had the pleasure of working with LRR for the past five years. In that time, they were integral in driving the Victoria + Albert brand forward in the UK market. They demonstrated not just excellent media relationships, but that they are dab hands at organising events, brand partnerships and influencer programmes. Little Red Rooster were a true extension of the Victoria + Albert team.ā
Emma Joyce, Head of Product Marketing EMEAA – House of Rohl
āThe Little Red Rooster team are highly efficient and quick to respond to my queries. They are an energetic bunch, full of creative ideas and their product showcase is a seasonal highlight.ā
Rooster team are highly efficient and quick to respond to my queries. They are an energetic bunch, full of creative ideas and their product showcase is a seasonal highlight.āLaura Normanton, executive editor ā House & Garden
āI've had the privilege of working with Victoria in a professional capacity for well over a decade now where we've built up a lasting and valued PR/journalist relationships. She is a formidable and tenacious character who demands the highest standards from her team in an industry where agencies continually fall short of client and journalist expectations. Little Red Rooster is quite unique in its approach to PR and it is testament to Victoria's drive, creative mind, honesty and integrity that makes her and her team a pleasure to deal with."
Rooster is quite unique in its approach to PR and it is testament to Victoria's drive, creative mind, honesty and integrity that makes her and her team a pleasure to deal with."James Day, tech editor-at-large – Enki magazine
LATEST BLOGS
An Ode to the Written Word
July 21, 2026At the time of writing, it's mid-July. The garden is in full bloom, Wimbledon has just wrapped, and the summer holidays are starting. For many people, this is the season of beach reads and holiday paperbacks. For me, it's a reminder of something I've loved for as...
Why July is the perfect time to launch a Christmas PR campaign
July 16, 2026
The weather's finally playing ball, holidays are on the horizon, and Mariah Carey is months away from defrosting, but, in the world of PR, Christmas is well and truly underway. In fact,Ā in order toĀ appear in this yearās Christmas gift guides, July is exactly when a brand should...
BRANDS WE HAVE WORKED WITH IN THE PAST
