As brands return from summer and start planning for the final quarter of the year, thereās a new question worth adding to the usual PR checklist: what does your AI visibility look like? September has always felt like a reset moment in PR. The summer slowdown is...
THE SCOOP
What Makes PR Actually Work in the KBB Sector
What makes a great PR agency in the KBB sector? As a trade and occasional consumer journalist in the kitchens, bathrooms, bedrooms and interiors sector for over a decade, I know a bit about PR that sticks. I also know which PR people journalists are most likely...
Why Work Experience is a Two-Way Street
As the PR industry evolves, thereās a growing conversation around skills gaps, opportunities for young people and preparing the next generation for working life today. Over the last couple of months, weāve started welcoming students to the coop for short-term work experience placements. Weāve found the experience...
An Ode to the Written Word and My Love Affair with Media Relations
At the time of writing, it's mid-July. The garden is in full bloom, Wimbledon has just finished and the summer holidays are about to begin. For many, this is the season of beach reads and holiday paperbacks. To me, it's a reminder of something I've loved for...
Why July is the perfect time to launch a Christmas PR campaign
Christmas PR Campaign: Why July is the Time to Start The weatherās finally playing ball, holidays are on the horizon and Mariah Carey is months away from defrosting. But in the world of PR, Christmas is well and truly underway. If a Christmas PR campaign is part...
Celebrating 10 years at Little Red Rooster: Emma Younger
Celebrating 10 years at Little Red Rooster: Emma Younger
PR in the AI Era: Why the Media Mix Matters
The media landscape is continuously shifting, and PRĀ needs to shift with it. Traditional press will always be crucial. But audiences are no longer discovering brands through traditional media alone. They are reading independent newsletters, following founders on LinkedIn, watching YouTube, listening to podcasts and asking AI tools...
Little Red Rooster Appointed as Loewe Technology’s Global Hub Agency and U.S. Agency of Record
Little Red Rooster is proud to announce its appointment as Loewe Technology's Global Hub Agency and U.S. PR Agency of Record. The appointment builds on a successful partnership that began in the UK in 2017. Following the launch of our North American operation earlier this year, we'll...
