AI is becoming another way people discover and research brands. As you plan for Q4, itās time to ask a new PR question: does your brand appear in AI-generated answers, and is it being represented accurately? We explore why AI visibility matters for reputation, and what communications teams can do about it.
THE SCOOP
What Makes PR Actually Work in the KBB Sector
What makes PR work in the KBB sector? From specialist product knowledge and strong media relationships to knowing exactly what journalists need, great KBB PR is about far more than sending out press releases. Hereās what brands should expect from an agency that truly understands the industry.
Why Work Experience is a Two-Way Street
What does PR actually look like when youāre starting out?Ā We all had someone give us a first opportunity. Now, weāre giving students the chance to find out for themselves, offering a look at agency life while learning a thing or two from the next generation along the way.
An Ode to the Written Word and My Love Affair with Media Relations
At the time of writing, it's mid-July. The garden is in full bloom, Wimbledon has just finished and the summer holidays are about to begin. For many, this is the season of beach reads and holiday paperbacks. To me, it's a reminder of something I've loved for...
Why July is the perfect time to launch a Christmas PR campaign
Christmas PR Campaign: Why July is the Time to Start The weatherās finally playing ball, holidays are on the horizon and Mariah Carey is months away from defrosting. But in the world of PR, Christmas is well and truly underway. If a Christmas PR campaign is part...
Celebrating 10 years at Little Red Rooster: Emma Younger
Celebrating 10 years at Little Red Rooster: Emma Younger
PR in the AI Era: Why the Media Mix Matters
PR is no longer confined to traditional media. As audiences turn to Substack, LinkedIn, podcasts, video and AI tools for information and recommendations, brands need to build a credible presence across a much wider digital landscape. Hereās what PR in the AI era means for brands.
Little Red Rooster Appointed as Loewe Technology’s Global Hub Agency and U.S. Agency of Record
Little Red Rooster is proud to announce its appointment as Loewe Technology's Global Hub Agency and U.S. PR Agency of Record. The appointment builds on a successful partnership that began in the UK in 2017. Following the launch of our North American operation earlier this year, we'll...
