THE SCOOP

How to Build an Authentic Influencer Campaign

In 2026, influencer marketing is no longer be about being everywhere; it will be about being believable. Audiences are sharper than ever and are quick to sense anything staged. A forced caption or an awkward product placement won’t just be ignored; it will erode a brand’s credibility. 

By Mia Jobson

What’s Next? The Social Media Trends That Will Shape 2026

The social media landscape is evolving faster than ever, driven by rapid technological innovations and shifting audience expectations. 

Staying ahead of the game isn’t a nice-to-have, it’s key to staying relevant and keeping social growth consistent and on-track. 

By Mia Jobson

Social media in 2025: what can we expect?

Ever-evolving, social media is a space full of new updates, features and even channels (Hello Blue Sky!) – meaning it changes faster than most of us can keep up. Reviewing trends and insights from the last 12 months, our social team has the scoop on what we can expect in 2025.

By Emma Younger

Hush Puppies: A year on with Little Red Rooster

While legacy should be celebrated, we’ve been paw-in-paw on a mission to help Hush Puppies widen to new audiences and refresh existing audience’s associations with the brand through our PR, social media and influencer knowhow. So, how can this be achieved without losing sight of its rich heritage…

 

By Tabby Grove

In review: LRR Summer Showcase 2024

The LRR annual Summer Showcase has becomes a summer essential for the British media. The event is an ideal opportunity for a true meeting of minds across tech, music, fashion, lifestyle, interiors and more. For just one day a year, LRR’s passionate team of Roosters have the privilege of hosting key press and influencers in the heart of Soho, London.  

 

By Harry Myers

Becoming a social media superstar – with Amber Martin

Having been on the ‘gram myself since the early days, I soon got a knack for what gets the audience to stop in their scrolling tracks. I went on to study fashion marketing and branding at university and my first role after graduating was at the London...
By Amber Martin

Meet the influencer: Lily Sawyer

Meet the influencer: Lily Sawyer   In our newest blog post series, we took the time to sit down and have a chat with Lily Sawyer who we have previously had the pleasure of working closely with, most recently on a partnership for Clarke & Clarke, one...
By Emma Younger