THE SCOOP

Why Work Experience is a Two-Way Street

As the PR industry evolves, there’s a growing conversation around skills gaps, opportunities for young people and preparing the next generation for working life today. Over the last couple of months, we’ve started welcoming students to the coop for short-term work experience placements. We’ve found the experience...
By Tabitha Grove

Fasting in a Fast-Paced Industry: My Experience of Ramadan in PR

PR is fast-paced. That’s one of the first things you hear about the industry, and from my experience so far, it’s completely true. There’s always something moving – deadlines, requests, shifting priorities – and not much time to pause. 

By Maarya Kazmi

A ‘Merci’ from Yannick Ondoa

If I could tell my 22-year-old self, just out of university and passing the door of the Little Red Rooster’s office back in September 2020, that he would someday work on a project involving Kylian MbappĂ©, I’m confident he wouldn’t have believed me.

By Yannick Ondoa

Who is the ‘right’ person for PR? 

We’re not all the same Loud, extroverted and (sometimes) party-loving. These are just some of the stereotypes people associate with PR professionals. Unsurprisingly, these are terms uttered only by those outside of the industry, and, generally speaking, these are far from the truth.   There’s no doubt...
By Dom Whaler