THE SCOOP

Why Work Experience is a Two-Way Street

What does PR actually look like when you’re starting out? We all had someone give us a first opportunity. Now, we’re giving students the chance to find out for themselves, offering a look at agency life while learning a thing or two from the next generation along the way.

Fasting in a Fast-Paced Industry: My Experience of Ramadan in PR

PR is fast-paced. That’s one of the first things you hear about the industry, and from my experience so far, it’s completely true. There’s always something moving – deadlines, requests, shifting priorities – and not much time to pause. 

A ‘Merci’ from Yannick Ondoa

If I could tell my 22-year-old self, just out of university and passing the door of the Little Red Rooster’s office back in September 2020, that he would someday work on a project involving Kylian MbappĂ©, I’m confident he wouldn’t have believed me.

Who is the ‘right’ person for PR? 

Think PR professionals are all loud, outgoing and naturally confident? Think again. This article explores how different personalities thrive in PR and why diverse ways of thinking make stronger teams.