THE SCOOP
Your Autumn PR Plan Has a New Audience: AI
AI is becoming another way people discover and research brands. As you plan for Q4, itās time to ask a new PR question: does your brand appear in AI-generated answers, and is it being represented accurately? We explore why AI visibility matters for reputation, and what communications teams can do about it.
PR in the AI Era: Why the Media Mix Matters
PR is no longer confined to traditional media. As audiences turn to Substack, LinkedIn, podcasts, video and AI tools for information and recommendations, brands need to build a credible presence across a much wider digital landscape. Hereās what PR in the AI era means for brands.
AI Search is Changing How Brands Get Found ā and This is What It Means for PR
The way people search for information online is changingĀ ā and fast. Increasingly, instead of clicking through pages of search results, people areĀ usingĀ AI tools like ChatGPT or Google GeminiĀ for information and receivingĀ getting a single, summarised response.Ā
Why real conversations matter more than ever
Headlines touting AI and automation as the solution to PR challenges are everywhere, making it tempting to believe media relations can be managed by an algorithm. We look to challenge this notion, and delve into why, in our eyes, real conversations matter more than ever.
