SHOWREEL
Case Studies
Press office
Smeg challenged Little Red Rooster to shift perceptions of the microwave from a convenience appliance to a premium kitchen essential. Our response was an immersive media experience designed to put the product and its capabilities in a completely new light.
When Focal & Naim introduced LRR to Mu-so Hekla, it was immediately clear this wasn't a conventional product launch. Bringing together Focal's world-renowned acoustic expertise and Naim's engineering heritage, Mu-so Hekla represented a bold new chapter for luxury home audio — a system designed to redefine expectations of what an all-in-one entertainment product could be.
We were set the challenge by innovative classical music streaming service, Primephonic to gain the attention of the streaming giants, attract investors and increase subscribers and downloads.
National coverage plays an important role in building awareness of the Army Cadets, but recruitment happens locally. Our brief from the organisation therefore, covers achieving widespread news, while also tapping into highly engaged communities, shining a light on what local detachments are achieving and reinforcing the organisation’s role locally. Regional press, with its trusted voice and loyal readerships, gives us the perfect opportunity to do just that.
Plaud hired Little Red Rooster at a pivotal growth stage to support its ambitious European expansion. The AI voice-recorder and note-taking brand engaged LRR as its strategic PR partner to build awareness and impact in the UK, Spain, and Italy.
Little Red Rooster was appointed by the Peat-Free Partnership to support on a short-term project over the peak summer season, driving brand awareness to help the charity meet its core objective: legislation to end the sale and supply of peat. We built visibility through PR and social media.
When Marshall wanted to inject some real rock n’ roll into the world of bland and boring noise-cancelling headphones, they called on Little Red Rooster to orchestrate a launch plan for its feature-packed Monitor III A.N.C. cans. Check out the full case study here or watch the video below!
At the most affordable price point in the Meze Audio range, the ALBA in-ear monitors were an exciting prospect to buy in to the brand's hallmarks of craftsmanship, sustainability and high-quality audio. Explore how we maximised coverage opportunities to drive engagement and boost awareness in this latest case study.
LRR was tasked with launching Smeg's Soda Maker - the brand's first-ever product in the sparkling water space - through a combined social, influencer and PR campaign. Find out how we nailed it here.
Iconic rock n’ roll brand, Marshall, tasked LRR with supporting the launch of its debut soundbar, Heston 120. We worked closely with the Marshall team to ensure the product launch was executed to deliver top-tier product reviews and widespread coverage on launch. Find out more here.
Events
Smeg challenged Little Red Rooster to shift perceptions of the microwave from a convenience appliance to a premium kitchen essential. Our response was an immersive media experience designed to put the product and its capabilities in a completely new light.
Born from a shared appreciation for timeless design, precision engineering, and unmistakable curves, two powerhouses – Smeg and Porsche – came together to create an epic collaboration.
Smeg was introducing its first coffee machine that doesn’t just play by the hot coffee rulebook, but boldly embraces cold brew too. Alongside a full traditional hot coffee menu, this machine opened up a whole new category for Smeg, meaning one thing: audiences needed schooling.
When tasked with launching Silhouette’s first-ever sustainability collection, we knew we needed to bring in epic coverage leads and highlight the developmental leaps the optical innovator has made in the sustainability space. To do so, we partnered with Arizona Muse – one of the most prolific campaigners in this field – to front an exclusive event for media and influencers and help get as many eyes on the product as possible.
It’s no secret that Italian kitchen brand, Smeg, provides beautiful kitchen appliances delivering on style and function, but how do you make noise for a category without a new product launch? We’re pros when it comes to storytelling, but often seeing is believing.
We had the pleasure of launching King Living's Delta Coast Sofa during its first UK press event at its TCR showroom in May, and what a success it was! Three room sets within the showroom were styled by renowned journalist, podcaster and interior designer, Kate Watson-Smyth, showcasing King Living best sellers; 1977 and Zaza , alongside the new launch.
Little Red Rooster was born out of a love of music and rock and roll, so when legendary brand Hush Puppies got in touch to work on a two-day London pop-up, we knew we needed to put on an event to remember.
A breakfast event to launch the timeless fabric and wallpaper collection with globally renowned interior architect Ben Pentreath, it’s a tough gig right?! With both names known right across the interiors industry so we knew the event had legs to reach out far and wide.
We were tasked with launching Marshall’s first–ever A.N.C. in-ear headphones, alongside its entry-level Minor III in-ear headphones. To bolster these two mega launches, we were asked to hold an event, introducing our top media contacts to the newcomers.
On top of our successful press office for David Harber, we were tasked with promoting David Harber's attendance at RHS Chelsea Flower Show, communicating the launch of two new exquisite outdoor sculptures; Bite II and Teardrop Mantle.
2017 was a game-changing year for Smeg. The iconic Italian brand opened a flagship three-storey space, nestled amongst other luxury brands such as Burberry and Louis Vuitton, in the vibrant St James’s development behind Piccadilly Circus.
Social media and influencer management
Utilising a team of ex-editors' copywriting skills and a healthy helping of social media knowledge, Little Red Rooster was tasked with crafting captivating content that would work hard for the brand online, increasing brand reach and engagement.
In April 2023, Little Red Rooster was briefed to take over the strategy, content and management of its social media channels to stimulate growth and engagement. Our aim was to reinvigorate the channels, so they better captured Loewe’s status as a luxury brand.
The beauty of having your social media managed by a brand’s PR team means all launch activity can be aligned to implement effective, integrated campaigns that drive a measurable return for clients. To support the launch of Smeg’s Personal Blender, we delivered a highly impactful integrated campaign spanning PR, content creation, social media, paid social, influencer relations, brand partnerships and event management to boost awareness and drive sales.
To support the launch of Smeg's new Soda Maker, Little Red Rooster developed a high-impact influencer campaign designed to drive buzz and visibility for this category-first innovation. Discover the results here.
LRR was tasked with raising awareness of WD_Black SN850P, the perfect storage expansion card for Playstation. Having already secured a bumper crop of coverage in key gaming and tech titles, we needed to reach WD's customers through social content too, recognising the importance of social media - and TikTok in particular - in the awareness funnel.
Little Red Rooster was tasked with orchestrating an influencer event centred around an exclusive garden created by Ruth Wilmott for our client Morris and Co. The event would need to be highly stylised, in keeping with the intricate prints of William Morris.
As part of our work with Sanderson Design Group, we led influencer campaigns on behalf of Morris & Co, with the brief to partner with a select group of influencers on a seasonal campaign to drive reach and follower growth during the peak Christmas gifting period.
Silhouette wanted to champion its ‘Try it, wear it, love it’ campaign by honing in on its messaging around quality craftmanship and personalised frame choices. Little Red Rooster suggested working with like-minded content creators to generate beautiful content.
To create valuable case study content for Victoria + Albert Baths, Little Red Rooster approached 2LG Studio – the interior design studio turned influencer pairing – to work with them and create the dream pink bathroom that would secure stand-out social media coverage.
Press Trips
With a legacy of unparalleled craftsmanship and audio excellence - and a factory nestled among the world’s finest watchmakers in Geneva, Switzerland - Goldmund has become synonymous with the highest standard in luxury sound.
With a 100-year anniversary under its belt and the signing of a football superstar, Kylian Mbappé, as a brand ambassador, Loewe wanted to kick off 2024 with a bang and introduce its innovative product roadmap to key journalists and opinion makers across Europe. Little Red Rooster was tasked with inviting press to the capital of the brand’s home country - Berlin to lift the veil on Loewe’s latest launches.
Celebrating 60 years at the forefront of rock’n’roll in 2023 and building on our successful press office with Marshall, LRR was tasked with hosting a trio of top-tier press from interiors, design and technology titles at the iconic SXSW festival in Austin, Texas.
Three years later than we initially began discussing the event with Ariat, thanks to pandemics, cancellations and changing plans, we finally hit the west country with press from lifestyle and national titles from both the UK and Germany.
For several years Smeg has enjoyed collaborations with fellow Italian icon Dolce & Gabbana. Each collaboration is supported by a Little Red Rooster press trip, bringing together Smeg’s various markets and VIP media to the official unveiling of each collection in Milan.
We were tasked with organising a trip to New York City for a group of top-tier journalists to launch Fender’s first hybrid guitar – the American Acoustasonic. We positioned it as the ultimate 21st century model which marries iconic design with innovative technology.
We took five VIP media to Primephonic's HQ in Amsterdam to give them a flavour of what it's all about, from its aim to increase the quality of classical music streaming to its diverse team of 20 classical music lovers from over 13 different countries.
"I’ve worked with Little Red Rooster for many years and couldn’t praise them enough. Speed, efficiency and proactiveness are always the words that come to mind but the team are also lovely, properly decent people to deal with. I’d never hesitate to recommend them.”
for a number of years now and the service and results have been very positive with some truly excellent coverage being achieved for all three of our brands. They are always very passionate and positive about what they do and I would not hesitate in recommending them.” are a first class, unique and exceptionally gifted public relations company that have been great to work with. Victoria and her talented team are creative, hardworking, professional and also fun to be around. They have made a massive contribution and have been true partners in the success of Smeg UK over the last few years."Rooster for several years now we are really pleased with their dedication to gaining press in line with our strategy. A friendly, dedicated team that achieve results and are a pleasure to work with.”Rooster combines and balances all the best elements of truly effective PR: fast, efficient response times, great communications, exceptionally good relationships with key media figures, agile reactions to developing opportunities and excellent engagement with our brands. They’re fun to work with, too, and they’ve justly become a real force to be reckoned with in this sector.”Rooster as our PR agency, I was instantly blown away by their productivity and style. You expect to be over-serviced when you enter into a new relationship with an agency, but every month, without exception, the team over-delivered by a considerable margin on their targets. Not just a numbers game, the team engaged with us to help realise the direction we wanted to take, without being pushy. They were a delight to work with and in addition to being extremely professional, they're just simply lovely people."Rooster’s strengths is their ability to expose us to different sectors within the media, from lifestyle to tech and design - it's exactly what we're looking for.”Rooster. They fit perfectly with our brand values and have connected us with the right people from the kick off. Fun to work with and a real passion for the product.”Rooster are always incredibly energetic, helpful and quick to respond to any requests I have for my shoots – I couldn’t ask for more from a PR agency really!”Rooster for about three years now and they’re consistently my favourite agency to work with because I feel I have a personal relationship with them. When they recommend me a product I know it fits me and it’s going to fit in with my readership.”Rooster are an enthusiastic, hardworking and highly professional team – genuinely motivated by a love of PR, they have built great relationships with journalists and influencers throughout the fashion world meaning they frequently exceed their target!”Rooster. The work the agency has undertaken for Ted Baker has generated some exceptional press coverage, exposing our brand to a plethora of new consumers. Little Red Rooster has delivered exactly the results it said it would. I would definitely recommend the agency.”Rooster are really early adopters of the collaborative idea of working with bloggers and influencers in a way that I don’t think other brands have been able to explore nor pickup.” always to be very proactive and positive in representing their brands. Never resting on their laurels and always saying thank you for coverage which we really appreciate.”Rooster team are highly efficient and quick to respond to my queries. They are an energetic bunch, full of creative ideas and their product showcase is a seasonal highlight.”Rooster is quite unique in its approach to PR and it is testament to Victoria's drive, creative mind, honesty and integrity that makes her and her team a pleasure to deal with."Rooster are a little bit like ourselves; they are small enough to care but they’re big enough to do a great job. They’re challenging at times which is exactly what we like to do. We like to challenge the marketplace, challenge the industry to be different and that’s where Rooster really complement us. They help us do things differently and we love that.”
