Tag Archives: Press
Primephonic hosts virtual classical music crash course
This week at the coop, we invited a series of high-profile journalists to dive into the unfamiliar and often misunderstood world of classical music with our client, Primephonic. As you know, we love getting out and about to briefings with journalists to break down all the latest and greatest releases from our clients. But, given the current situation, we were forced to flex our creative muscles…
A love letter to Maison & Objet
Here at the Coop, our interiors division is lucky enough to enjoy a jam-packed, annual calendar of industry eventsā¦ from Design Week to LDF,Ā Salone to Stockholm Design Fair, thereās always something going on. But Paris will always have a special place in our hearts, not just for...
Fender and LRR āPlayā at The Scotch of St James
Fender guitars are synonymous with rock nā roll royalty. You may not realise it but if you asked all your favourite rock idols from the 60s to the modern day itās more than likely they used a Fender guitar. From Jeff Beck to George Harrison to Eric...
Meet the Rooster: Emma Younger, Senior Account Executive
Hello Emma, letās kick off with how you got into PRā¦ Iād worked in recruitment for just under a year, both at an agency and in-house, but I knew all along that it wasnāt really for me. When I left, I knew that I wanted...
Effective CEO Interviews for Creating Coverage
Journalists get inundated with offers to interview company CEOs and most are turned down because the pitch is missing a crucial component ā you need a news hook to create quality coverage. The temptation for top-tier management to talk to the media is all too great...
Planning the Perfect Press Trip
A press trip might be seen as a free holiday to many an overworked and underpaid influencer or journalist, but planning the perfect one can be a daunting experience for any PR agency. Clients, PRs and the media share some common goals when it comes to...
Meet the Roosters: Izzy King, account manager
Hello Izzy, letās kick off with how you got into PRā¦ Iād held the position of arts editor at my University newspaper, which was my first entry into the media āindustryā, as it were. Iād spend my time organising press passes to gigs and events,...
Master Lock House Party
Last Thursday, all American super-brand Master Lock, security connoisseur for over 90 years, hosted an epic house party to showcase its extensive range of gadgets to both press and social media influencers. Little Red Rooster kitted out a traditional yet quirky three-storey Georgian townhouse just a stoneās...
