Tag Archives: Press
Journalism: fact, fiction or fake news?
What each Instagram feature can do to help your brand engagement
Social media marketing is all about engagement. What used to be a âwho has the most followers?â slight muscle flex, is now more like a âwho has the highest engagement rate?â strongman/woman competition. The biggest difference between the two is that engagement rate will indicate the quality of your following and is considered much less of a vanity project. However, that doesnât stop brands, celebrities or influencers obsessing over following â it is the most visible indicator of a profile size after all.
How design can make you happy
Like most markets, the design industry has experienced a shift in how it operates in response to the Covid-19 restrictions. With almost all events continuing online, we have been able to enjoy engaging and thought-provoking talks between industry experts over the past twelve months – and all of them have been just a click away!
Meet the Client: Martin Willers and Per Brickstad, Transparent
We work with superbrands and start-ups across the board. It keeps us on our toes and with each achievement we get a huge buzz â itâs a very special thing to be part of a brandâs beginning. One of the coolest start-ups we have worked on was, in fact, the most successful product launch on Kickstarter â Swedish, circular home audio brand, Transparent.
Meet the creator: Chris Haslam, journalist
For the next episode in our âMeet The Creatorâ blog series, we turn to the incomparable Mr. Chris Haslam. With many fingers in many pies, he is about as prolific as it comes when we talk about UK tech freelancers.
Meet the client: Nicole Ross, Marshall
Next up in our series of âMeet the Clientâ blogs, we chat to Nicole Ross, Marketing Manager for EMEA at Zound Industries.
Hi Nicole, what are your main responsibilities at Marshall?
As a Marketing Manager for EMEA, I focus on developing marketing plans to fit the UK & German markets. My job is to make sure consumers know who Marshall is and what we offer.
How the media landscape changed in 2020
COVID-19 has irrevocably changed life as we know it – how we communicate, spend time with our friends and families, our shopping and consumer habits and even the things we consider most important to us. Weâve all experienced a shift in our routines and this has changed how we consume information and shop – all of which has had a huge impact on the media industry. As we endure lockdown 3.0, we look back at how the media landscape changed in 2020.
2021: The start of a ânew world orderâ for media and marketing?
Here at Little Red, clients and journalists alike rely on us to have our finger firmly on the pulse, both in terms of the media landscape and also the trends that shape the main sectors we operate in. As such, we prepare and send bi-annual trend reports to our clients. However, 2020 was rather peculiar so we decided to conduct our trends presentation virtually with our clients just before Christmas.
Needless to say, the presentation was very different from previous reports, and encompassed many more elements than simply the influence of the big design fairs and fashion shows.
