Meet the Rooster: Emma Younger, Senior Account Executive



Hello Emma, let’s kick off with how you got into PR…


I’d worked in recruitment for just under a year, both at an agency and in-house, but I knew all along that it wasn’t really for me. When I left, I knew that I wanted to do something that was as equally people-focused, fast-paced and exciting. One of my best friends works in PR and thought it would be well suited to me, so he suggested I try out for PR internships.


Pretty soon after, I started my internship at Little Red Rooster – and here I am, two and a bit years later!


What excites you most about your job?


Even though print media is slowly (and sadly!) losing popularity, I still get such a thrill when I see a piece of coverage appear in print for a product that I’ve worked really hard on. It gives me such a buzz!


Relive your most memorable career moment


I’m not sure I can pin it down to just one moment. I’ve been incredibly lucky this year and have had the opportunity to travel to Berlin, Vienna and Milan – all just for work! However, it would definitely be between attending my first ever fashion show in Berlin for the launch of Silhouette x Perret Schaad, the Smeg store opening in September last year, or attending a Dolce & Gabbana party at Salone back in April. It’s been a busy year!


Describe your happy place


By the water somewhere, whether it’s the sea or a lake, I’m not fussy. An Aperol Spritz in hand, a plate of truffle fries and surrounded by a group of my favourite people.


Describe your work wardrobe


Anyone who knows me knows how much I hate dressing up, so pretty much anything that is comfy – jeans, jumpers, pajama shirts and floaty dresses pretty much sums up my work wardrobe.


What makes Little Red Rooster different from other PR agencies?


LRR is my still my first PR job but, from what I’ve seen in the last two years, I think it’s the incredible work ethic, passion and drive that sets us apart. We are a great team who are always willing to go above and beyond, whether it is for a client or for each other.


Do you have any advice for someone wanting to work in PR?


Be prepared to work really, really hard and make yourself visible. It’s not all as glamorous as it may seem, but if you work hard you do very much get rewarded with trips, the use of clients’ amazing products, and inimitable experiences that are hard to find in other jobs.


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