Tag Archives: event

Why our Summer Showcase is a savvy Christmas investment

Little Red Rooster notched up its 400th piece of 2024 Christmas gift guide coverage in 2024. How did your brand fare? Wondering how you could do better? Well, Christmas is a time for miracles, so we thought we’d share some of our secret recipe with you. 

By Vic Ruffy

Little Red Rooster Sessions: Communicating Sustainability

The afternoon of the Little Red Rooster Summer Showcase turned its attention to the topic no brand is able to ignore. Sustainability.   In ‘Communicating Sustainability’ we looked at the way brands navigate their audience while avoiding the public pitfalls of greenwashing – as they build trust through...
By Johnny Davis

In review: Chelsea Flower Show 2023

No other event draws a crowd quite like Chelsea Flower Show. More than a home for peonies and pansies, this world-famous event brings together royalty, celebrities, and journalists alike for a spectacular showcase of outdoor brands and garden design.   This year we were on hand to staff...
By Isabelle King

The benefits of experiential marketing

It turns out the best way to reach the press and consumers emotionally and to maximise engagement is to create experiences they actually want to be a part of. This is particularly important when trying to work with journalists and influencers as it is these contacts that will become independent advocates for your brand and will broadcast their love and appreciation for your products to the masses via print, digital, and social media, only if they have bought into the brand first.

By Nicole Marsden

PR360 conference: Five key takeaways from Brighton (not fish & chips)

Members of the coop recently headed (further) south for a few days in Brighton. While our trip may have featured sun, sea, and stones (poor old pebble beach), we were really there for conferences and collaborations at PR Week’s PR360 event.

By Tabby Grove

Silhouette’s vision for 2021

It was all systems go on the virtual events front last week, ranging from briefing the crème de la crème of the gaming press on WD_Black’s latest launches to the grand reveal of Silhouette’s 2021 collections to who’s who in the optical and fashion media. Unveiling the Austrian eyewear designer’s exquisite ophthalmic ranges and providing an exclusive preview of its trend-driven SUN21 collection of sunglasses, press were treated to a sumptuous lunch and tipple over a digital presentation.

By admin

Summer Showcase 2019: The best yet

Just two weeks ago, and returning to the fabulous One Marylebone we hosted our, with no exaggeration, best event yet. Bringing together the best brands in the business, the Summer Showcase offers an invaluable opportunity for media to get to grips with new and upcoming launches from...
By admin

Fender and LRR ‘Play’ at The Scotch of St James

Fender guitars are synonymous with rock n’ roll royalty. You may not realise it but if you asked all your favourite rock idols from the 60s to the modern day it’s more than likely they used a Fender guitar. From Jeff Beck to George Harrison to Eric...
By admin