As you’ve probably gathered, we are a musical bunch here at the coop, so we were thrilled to hear that Ariat, the world’s number one manufacturer of cowboy boots, rides along to Country to Country, Europe’s biggest country music festival. Featuring the world’s best artists, as well as emerging talent from Nashville, the UK and Europe, the event runs over three days, delivering the greatest that country music has to offer – what a great place to introduce press to Ariat’s newest collections!
On Friday 8th March, journalists and influencers alike joined Ariat and the Little Red Rooster team for an evening of drinks, music, food and footwear. Ariat’s stand in the Town Square was cleverly designed to look like the inside of a cosy ranch, and left visitors desperate to get their hands on the Spring/Summer ’19 offering of boots and jeans.
As the afternoon went on, press started to arrive and were equally blown away by the stunning designs on show, and were keen to hear more about the history of the brand – after they’d tried on all the boots, of course! Founded in 1993, Ariat is now leading the way in innovation and design, delivering performance footwear, apparel and denim that goes way beyond the ranch. The western range comes in an array of colours and styles and is made using exceptional craftsmanship and premium-quality leathers that are finished off with intricate detailing and authentic styling. We can’t think of a better combination for creating something truly iconic.
As the afternoon went on, press enjoyed a selection of drinks and nibbles at the stand before going through to the live show and being treated to some incredible performances by the likes of Keith Urban, Brett Eldredge, Cam and Chase Rice.
You can all embrace your inner cowboy or cowgirl with the Ariat’s SS19 western collection available now, from £120 at www.ariat.com/gb/en. In the meantime, we’re already counting down to the next one!