Tag Archives: Press

Fender and LRR ‘Play’ at The Scotch of St James

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Fender guitars are synonymous with rock n’ roll royalty. You may not realise it but if you asked all your favourite rock idols from the 60s to the modern day it’s more than likely they used a Fender guitar. From … Continue reading

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The Coop Takes Over Bang & Olufsen’s London Design Festival Press Party

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      Last night, team Rooster hosted an exclusive press party at London Design Festival with Bang & Olufsen. The event consisted of a bespoke installation in the influential design district of Brompton and was the first UK event … Continue reading

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Meet the Rooster: Emma Younger, Senior Account Executive

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  Hello Emma, let’s kick off with how you got into PR…   I’d worked in recruitment for just under a year, both at an agency and in-house, but I knew all along that it wasn’t really for me. When … Continue reading

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Effective CEO Interviews for Creating Coverage

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Journalists get inundated with offers to interview company CEOs and most are turned down because the pitch is missing a crucial component – you need a news hook to create quality coverage.   The temptation for top-tier management to talk … Continue reading

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Planning the Perfect Press Trip

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A press trip might be seen as a free holiday to many an overworked and underpaid influencer or journalist, but planning the perfect one can be a daunting experience for any PR agency.   Clients, PRs and the media share … Continue reading

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Master Lock House Party

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Last Thursday, all American super-brand Master Lock, security connoisseur for over 90 years, hosted an epic house party to showcase its extensive range of gadgets to both press and social media influencers. Little Red Rooster kitted out a traditional yet … Continue reading

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