Tag Archives: Press
Meet the Rooster: Toby Head, Account Executive
For the latest edition in our Meet the Rooster series, we chat to account executive Toby Head: our Wingstop-loving music and tech maverick with a winning streak for pulling top-marks reviews out of the bag. We caught up with Toby about his path to the Co-op and his unexpected history with the company…
Why real conversations matter more than ever
Headlines touting AI and automation as the solution to PR challenges are everywhere, making it tempting to believe media relations can be managed by an algorithm. We look to challenge this notion, and delve into why, in our eyes, real conversations matter more than ever.
The importance of client onboarding
As someone who wiled hours of my life away when I was younger building LEGO® sets on my kitchen table, I was excited when I found out during my third week of working with Little Red Rooster, I would be travelling to Denmark to visit my new...
Little Red Rooster Sessions: Communicating Sustainability
The afternoon of the Little Red Rooster Summer Showcase turned its attention to the topic no brand is able to ignore. Sustainability. In ‘Communicating Sustainability’ we looked at the way brands navigate their audience while avoiding the public pitfalls of greenwashing – as they build trust through...
In review: LRR Summer Showcase 2023
We have grown the Little Red Rooster Summer Showcase to be a must-attend event for national, luxury, lifestyle and specialist press and key influencers. It gives everyone the chance to experience the best of our brands in one place, in a beautifully styled, aspirational environment. It is also...
Meet the journalist: Rhodri Marsden
It’s rare to meet a journalist who’s charted with a Brexit-themed disco album, but here he is! Rhodri Marsden is the technology columnist for the Financial Times HTSI magazine; he’s written about gadgets and tech for top national newspapers, consumer and music magazines for the past two...
Meet the journalist: Sam Willings
It’s no secret that here at Little Red Rooster, we’re massive music fans! So, we jumped at the chance to catch up with Sam Willings, features editor at MusicTech, to find out more about how he got his start in journalism, his aspirations of becoming a festival-headlining...
The power of product PR
When asking clients or prospective clients what their dream coverage looks like, we’re often met with brand features or profile pieces as the response. The likes of expert comment, broadcast and thought leadership are also seen as highbrow while product PR is regularly tossed aside as the...
