Merci
If I could tell my 22-year-old self, just out of university and passing the door of the Little Red Rooster’s office back in September 2020, that he would someday work on a project involving Kylian Mbappé, I’m confident he wouldn’t have believed me.
This is merely one of the many impressive experiences I have had with the agency. I would never have imagined travelling so much, especially so early in my career, or getting so many pieces of coverage for our amazing clients like Western Digital and Marshall. I also never imagined getting the opportunity to work with such a creative and hardworking bunch of people; they are the reason I’ve stayed at Little Red Rooster for so long.
Summarising four years in a blog post is tough; ironically, one of the pieces of advice a colleague taught me about writing press releases was “less is more”. However, if I should do so, I would say it has been insightful, incredible, surprising and a huge learning experience.
Before starting at Little Red Rooster, I had a vague idea of what Public Relations was about. Anyone can Google Public Relations” and read what comes up but if you haven’t worked in this field before, you may be unaware of how much hard work goes into doing what we do. I think one of the first defining moments I experienced at Little Red Rooster was the making of monthly reports. A quite simple task from an outside point of view, but for the Junior Account Executive I was four years ago, the task turned out to be hard. The first time I went through producing reports, I honestly thought I wasn’t cut out for the job. My reports required numerous revisions and missed significant pieces of coverage, meaning I had to go through changes and put in time to make them right.
However, with the mentoring and support of the team, these improved with time and reporting is now a seamless task for me. I’m so proud of how far I’ve come. With time I went from struggling with reporting to becoming one of the agency’s primary coverage drivers, which I never imagined was possible when I first started at Little Red Rooster.
If resilience and facing challenges are among the most important lessons I learnt at Little Red Rooster, working, and improving in English was another one.
English being my second language made things a bit complicated during my first months at Little Red Rooster. Fortunately, everyone was incredibly patient with me and helped me where they could. My writing has come a long way. Having French clients like Framery allowed me to still keep an eye on what was happening on the other side of the Channel with French media and allowed me to flex my PR muscle in my native language which helped build my confidence.
Funnily enough, my first and favourite piece of coverage I obtained was in Femme Actuelle, a French lifestyle publication, and featured Contigo as part of a winter round-up.
Aside from that, I’m grateful to the many people I’ve met outside of work who have helped me improve my English (without even realising it!). Few of them will read these lines, but I’d like to thank them for being such good, sincere, and wonderful people.
I had the incredible privilege of being hired by a company which trusted me and who were incredibly patient with my development. On my side, I am glad to have watched the changes that the company has undergone over the last four years, between our reorganisation and office relocation.
I’m grateful for having the opportunity to have learnt so much and to have met so many amazing people, within and outside the company.
Looking ahead to Canada, I’ll make sure to remain enthusiastic, relentless, refined and always honest. Oh, and I will not forget to ‘make shit happen.’ Once a Rooster, always a Rooster.
