So much more than just the place to discover the latest dance craze or viral beauty hack, TikTok is quickly surpassing Pinterest as one of the biggest sources of interiors inspiration and influence.
Hot on the heels of ‘Coastal Grandma’ is the ‘Urban Aunt’ trend. Have you got (or indeed are you yourself!) a chic auntie, living their best independent life in a high-flying apartment in the big city? Well, that’s exactly who we’re talking about.
Think brick walls, dark wooden materials and exposed steel; a home filled with trinkets from a well-travelled life, which each have their own story.
Although the trend works well in an open plan, loft-style apartment, it’s far from stark. Expect to see cosy nooks, humble furnishings and warm tones throughout.
As with all interior trends, there is a very specific colour palette to stick to. Urban Aunt is an interesting mix of flat colours with a playful twist. You can absolutely use pattern – but think geometrics and subtle swirls. There are absolutely no oversized florals in an Urban Aunt abode.
Below, we’ve pulled together some of the key takeaways from the trend and how our clients are ahead of the curve in showcasing them.
Wooden accents
Dark wooden materials such as panelling, flooring or furniture help create an urban-chic style.
King Living, Zaza 3 Seater, from £2,490
King Living, Neo King Living bed, from £1,990
Exposed concrete
Exposed concrete is the epitome of a city apartment. Although a heavy look, its smooth texture softens the space.
Loewe, iconic TV, prices from £6,999
King Living, Zaza 3-seater sofa, prices from £2,490
Warm statement lighting
Urban Aunt is all about creating a warm environment and getting the right lighting is key. Goodbye bright white, hello warm lamps and statement shades.
King Living, Seymour chair (prices from £1,426)
Keep an eye out for more interior trends when we present our next seasonal trend report shortly.
