Little Red Rooster announces major client win: pioneering Australian furniture brand King Living

We have kickstarted the new year by announcing a major client win in the form of pioneering Australian furniture brand, King Living.

King Living is a family owned, heritage furniture brand which has proudly set the benchmark for Australian furniture design since 1977. With a focus on sustainability and promoting the ‘King Difference,’ King Living furniture is designed by its dedicated in-house Australian design team and is backed by a 25-year steel frame warranty. Its collections centre around its core sofa business and spans solutions for the entire home category, including dining, bedroom, outdoor and office.

From the beginning King Living has eschewed the traditional ways of making furniture. The brand’s key point of difference is its approach to creating truly modular furniture that adapts to your lifestyle – today, tomorrow and years into the future, truly offering flexibility for life. As part of its innovative approach King furniture also integrates technology in ways no one else has achieved.

From smart charging stations, motion-controlled lighting, sound system integration and world class recliner technology, King Living provides a wealth of creative feature opportunities, perfect for Little Red Rooster. King Living beds even feature a patented gas lift system, raising the mattress to chest height, making changing the bed linen a breeze!

The King Living brief plays perfectly to our strengths as master storytellers and provides a fantastic opportunity for the team to flex its muscles across each of its agency specialisms, with the Design & Lifestyle and Tech & Audio teams coming together with the aim of generating truly special results for the brand.

There are not many agencies with such a strong background across both design and technology – just one of the reasons King Living appointed LRR as its retained UK PR partner.

King Living entered the UK market just 18 months ago and has seen strong incremental growth in a short space of time. The brand enjoys strong retail sales thanks to two flagship UK showrooms – on Tottenham Court Road, and a second in Kingston’s Bentall Centre, perfectly positioned to reach affluent consumers in London’s leafy suburbs.

For further information, please contact kingliving@littleredpr.co.uk.