Tag Archives: Twitter

How social media is informing PR – and vice versa

In the last five years, the rise of influencers, decline of print media and growth of social media users has seen the traditional role of PR completely change. As an agency, we’ve seen this compounded with more and more clients asking us to take on their social media strategy. In 2020, our social media business increased by a staggering 440% across both retained clients and new. Consequently, LRR created a dedicated team to handle its social media offering.

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What each Instagram feature can do to help your brand engagement

Social media marketing is all about engagement. What used to be a ‘who has the most followers?’ slight muscle flex, is now more like a ‘who has the highest engagement rate?’ strongman/woman competition. The biggest difference between the two is that engagement rate will indicate the quality of your following and is considered much less of a vanity project. However, that doesn’t stop brands, celebrities or influencers obsessing over following – it is the most visible indicator of a profile size after all.

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Should influencers be named and shamed by the ASA for not declaring Ads?

We are all acutely aware of ‘the rise of the influencer’ – the impact it can have on brands and the importance of influencer partnerships within a brand’s marketing mix in the modern world. However, one area of influencer marketing that can be confusing is how ads are monitored and regulated. In recent years, it’s become increasingly messy and, even for those who are digitally savvy, it can be tricky to muddle through the different ways of highlighting whether something is an ad, sponsored or gifted.

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Little Red Rooster appoints Lynnette Abbott as head of social media

We’re very excited to announce that we have appointed Lynnette Abbott as our head of social media. Lynnette, who joined the agency in August last year, is now leading social media across a number of our clients including Smeg, Contigo, Audio Pro, Bisque Radiators, Victoria + Albert Baths, LPG endermologie® and Pantherella International Group.

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Meet the Client: Jill Ashford, commercial director, Smeg UK

In the next instalment of our 'meet the client' series we chat to Smeg UK's commercial director, Jill Ashford, on what it has been like working at the iconic Italian appliance brand for over 18 years... What are your main responsibilities at Smeg? As commercial director I tend to...
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Social Media: What To Watch In 2020

We might be just past the half-way mark, but 2020 has already been a busy year for social media. From an immense surge in social media use in line with COVID-19; to the enormity of the #blacklivesmatter movement; and now the ‘war of disinformation’ expected in the run up to the US presidential election; it’s been hard to keep up!

Thankfully, the social media whizzes here at Little Red have pulled together the latest social media announcements into a quick list of our top 5 “ones to watch” for the rest of 2020.

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Case study: Bisque x Mad About The House

  As well as being PR pros, we’re also dab hands at managing social media and influencer relations. In fact, we handle the social media accounts for several of our clients. This arm of the business began when Bisque Radiators – Little Red Rooster’s very first interiors...
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Social. Media. Social Media. Schmedia

The lines are becoming very blurred between customers and businesses through the medium of social media. Many companies do not yet know how to treat their social media pages and what their social media strategy is. Recent happenings have highlighted how companies need to have a clear...
By Victoria