We’re very excited to announce that we have appointed Lynnette Abbott as our head of social media. Lynnette, who joined the agency in August last year, is now leading social media across a number of our clients including Smeg, Contigo, Audio Pro, Bisque Radiators, Victoria + Albert Baths, LPG endermologie® and Pantherella International Group.
Over the past few years, we’ve seen an increased demand from our clients for PR and social media activities to be handled under one roof. Why? Because nobody knows your brand better than your PR agency does. And it makes perfect sense for these two channels to be managed hand-in-hand; tying influencer campaigns into a brand’s wider social strategy and joining up product launches across all platforms and media outlets not only earns you more bang for your buck, but it also gives off a consistent message which is essential for brand digestibility and consumer understanding.
In 2020, we saw a 440% increase in social media undertakings, across both retained clients and project work, hence the move to create a dedicated team to handle the agency’s social media offering. In Lynnette’s new role, she will take the lead across all social media strategy for clients including paid ad campaigns, content strategies, reporting and analytics.
Lynnette has 20 years’ experience in digital, social and brand marketing across the homeware, consumer technology and fashion sectors. She has worked with a number of global brands including Ted Baker, Apple, Barbour, Bentley Motors and Sony.
Lynnette commented, “being able to manage a brand’s PR and digital marketing strategies side by side by the same team, affords us an excellent vantage point which brings more value to the clients we work with and better results all round.”
Victoria Ruffy, founder of Little Red Rooster commented “Lynnette’s appointment to head of social media marks the agency’s commitment to a holistic PR approach, combining both digital and traditional methods. For us, we feel it’s hugely beneficial for brands to have their social media and PR managed by the same agency and Lynnette’s wealth of experience with digital and social media allows us to consolidate our offering to clients.”
Don’t just take our word for it…
“Since taking over the strategy and management of our social channels, Little Red Rooster has grown our presence on social media, and Instagram following, massively! More than just another agency, they work collaboratively with our team to ensure that we’re adapting quickly, adjusting our tone depending on the landscape and optimising our content in line with the latest digital trends and stock availability.”
John Davies – head of marketing (Smeg)
Read the case study here.
“With the challenges we faced from COVID19, reshaping our business for the future was key and so too was our social media strategy. We spoke with the team at Little Red Rooster and in the short period of time they have been working on our Instagram account, the look, feel and content of our brand has improved significantly. This has resulted in new followers being won quicker than anticipated. I am very pleased with the efforts and work produced by Little Red Rooster – as an agency they are both engaging and forward looking. We will continue to build on the good work they have achieved as we look to invest further across our social media platforms.”
Andrew Townsin – joint managing director (Pantherella)
For further information, please don’t hesitate to get in touch with us at everyone@littleredpr.co.uk
