Tag Archives: Technology
The rise of the content creator
Everyone wants to be an âinfluencerâ, right? Who wouldnât want to pay their mortgage by posting a quick picture on Instagram?
CES 2022: The most talked-about trends of the tech convention
Despite Omicron rearing its ugly head, the kingpin of tech trade shows, CES, returned this year to give us a glimpse of what will set the world of technology on fire in 2022. Â From TVs that could fit the worldâs tallest man lengthways and autonomous tractor technology to temperature-controlled beds and a creepy-looking robot â this yearâs pared-back event still had much to offer attendees.
The media landscape: A reflection on 2021 and looking ahead to 2022
At the start of 2021 we reflected on the rollercoaster that was 2020 and looked ahead to 2021âs trends and media landscape. One more lockdown, a few variants and a âtidal wave of Omicron comingâ (as Boris eloquently put it) and this year may have been almost as insane as the last. So, how has the world of PR, social media, communications, and everything in between changed?
How much is affiliate marketing driving digital PR?
Affiliate marketing is nothing new; brands and influencers have been using it for years but â propelled by 18 months indoors â a surcharge in online shopping has meant affiliate marketing has opened a wealth of opportunity for publications (and brands). Shopping pages have always been part of magazinesâ and newspapersâ DNA; affiliates simply allow them to essentially monetise this process and thereby create a new revenue stream.
What each Instagram feature can do to help your brand engagement
Social media marketing is all about engagement. What used to be a âwho has the most followers?â slight muscle flex, is now more like a âwho has the highest engagement rate?â strongman/woman competition. The biggest difference between the two is that engagement rate will indicate the quality of your following and is considered much less of a vanity project. However, that doesnât stop brands, celebrities or influencers obsessing over following â it is the most visible indicator of a profile size after all.
Should influencers be named and shamed by the ASA for not declaring Ads?
We are all acutely aware of âthe rise of the influencerâ â the impact it can have on brands and the importance of influencer partnerships within a brandâs marketing mix in the modern world. However, one area of influencer marketing that can be confusing is how ads are monitored and regulated. In recent years, itâs become increasingly messy and, even for those who are digitally savvy, it can be tricky to muddle through the different ways of highlighting whether something is an ad, sponsored or gifted.
KEEP launches platform to help reduce harmful e-waste
Over the past few decades, technology has grown so rapidly that it permeates all aspects of our daily life â whether itâs smartphones, laptops, driverless cars, or AI. Hell, there is even a smart toilet that analyses your stool. But, with the rise in technology comes a dramatic increase in electronic waste, causing everyone from environmental activists to government officials to ask the question: what can be done to reduce our e-waste?
Meet the creator: Sean Hannam, journalist
The nameâs Hannam, Sean Hannam! How could we not start this âMeet the Creatorâ blog post without a James Bond referenced introduction for one of our very dearest agents? Sean is a long-time friend of Little Red Rooster and its founder Victoria Ruffy, so take yourself on a not-so-secret mission and read of his top tips to get into journalism, plus his storied writing career â from Americana to the electronics trade and everything in between.
