Tag Archives: prprpr

The future we get is up to us!

Do you want to know where the world is heading? The V&A Museum examines the emerging technologies of today and delves into the big question that’s on everyone’s lips: what does the future hold? One of our London Roosters, Devon, took a trip over to South Kensington...

Meet the Rooster: Emma Younger, Senior Account Executive

  Hello Emma, let’s kick off with how you got into PR…   I’d worked in recruitment for just under a year, both at an agency and in-house, but I knew all along that it wasn’t really for me. When I left, I knew that I wanted...

Effective CEO Interviews for Creating Coverage

Journalists get inundated with offers to interview company CEOs and most are turned down because the pitch is missing a crucial component – you need a news hook to create quality coverage.   The temptation for top-tier management to talk to the media is all too great...

Brand collaborations can produce real magic

Whether it’s rejuvenation, reinvention or the opportunity to partner with an iconic name, brand collaborations can produce real magic.   In some cases it can even save a company. LEGO was famously on the brink of bankruptcy and only survived on the success of its first ever...