Tag Archives: Henry Griffiths

Planning the Perfect Press Trip

A press trip might be seen as a free holiday to many an overworked and underpaid influencer or journalist, but planning the perfect one can be a daunting experience for any PR agency.   Clients, PRs and the media share some common goals when it comes to...

Why I work with certain PRs – the journalist’s view with James Day

  Journalists can hold wildly opinionated views of the PR profession. It might be a misconception about what the job entails, how much senior staff earn or a forthright opinion about a pitch subsequently shared on social media – anyone sending an April Fool’s Day press release...

Reaching the summit

Knowledge is power, but enthusiasm pulls the switch. It’s a quote from American poet and author Ivern Ball in case you’re wondering. We love to study at Little Red Rooster, which is why every quarter we hold a PR summit empowering our employees to present to the...

The Way of the Rooster: Our blueprint for better PR

  It might sound like the title of a martial arts movie, but ‘The Way of the Rooster’ is our personal mission statement for delivering better PR. You see, we’re a small agency that needs to deliver big results. That’s what defines us and sets us apart...