Little Red Rooster takes to the international arena with latest win, Ariat


We are ecstatic to announce yet another high-profile win for Little Red Rooster PR, with the boutique agency taking on the UK and European consumer brief for America’s number one performance footwear brand, Ariat. Ariat offers the world’s biggest range of cowboy boots, manufacturing more styles than anyone else.



Founded in 1992, Ariat is the largest equestrian footwear and apparel brand in the world. Leading the way in innovation and design, Ariat offers the best in performance footwear, apparel and denim but also uses its knowledge to develop non-riding products for those who enjoy the country look and the great outdoors. In the UK, Ariat is seen as a leading equestrian brand, whereas in the U.S, it is huge in the country and western sphere. It is popular amongst celebs such as Gigi Hadid, Kendall Jenner, Jessica Alba and Daniel Craig – who have all been spotted wearing the brand’s boots.



Little Red Rooster will be handling the PR for the company’s footwear, accessories and apparel, as well as its exciting new denim collection. The agency will be leading the country, equestrian and fashion collections and reaching new verticals for the brand. Providing strategic planning, press office, influencer outreach and creative support across the UK and German markets.A focus will be placed on increasing the quality and quantity of coverage for the brand, while growing brand awareness.



The account will be overseen by Little red Rooster partner Victoria Ruffy. It will be led by senior account manager, Jenny Jones, who heads up Little Red Rooster’s fashion division, working across multiple luxury and premium brands. Jenny will be supported by specialists across Little Red Rooster’s country, interiors and fashion divisions.


Speaking of the win, Little Red Rooster partner Victoria Ruffy commented:


“It has been an incredible year with some a whole host of superbrands joining us, winning Ariat is truly the perfect way to end! As a passionate equestrian myself, with about 10 pairs of Ariat boots in my porch, it really was a dream come true to even be considered. A stunning brand with an extensive history, we’re excited to get stuck in and tell the story through the coverage this amazing brand deserves.  Ariat joins our roster of authentic  fashion brands including adidas, Pantherella, Ted Baker and Silhouette.”


You could say this is a dream brand win for company partner Victoria, who is an equestrian enthusiast and rides almost every week!



Ariat joins a growing roster of epic brands managed by the agency, including Fender , Pantherella, Bang & Olufsen, Marloe Watch Company to name just a few.


For press enquiries please contact the Ariat team:

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