Author Archives: Nicole
The rise of micro influencers: what are they and how are they beneficial for brands?
Broadly speaking we can split influencers into three categories: celebrities, macro-influencers, and micro-influencers. Celebrity endorsement has been around since time immemorial and we are well used to seeing celebrities promoting brands across all media platforms. As discussed previously, while celebrity endorsement may work well for...
Ted Baker & QUELLA – A STRIKING BRITISH ROAD BIKE COLLECTION
We are delighted to announce that our friends at Ted Baker have teamed up with our friends at Quella to launch a collection of beautiful British bikes just in time for Cycle to Work Day on September 3rd.A thoroughly modern take on an Italian classic, each bike is...
Little Red Rooster does MWC 2015
At the beginning of March, what felt like the entire PR and tech media world descended on Barcelona for the annual Mobile World Congress event, which took place at the Fira Gran Via. The sheer scale of the event is testament to just how important the mobile...
London Fashion Week – Our Highlights
If thereās one event to perk up a dreary, rainy February, itās London Fashion Week. A celebration of classic British style, combined with the most exciting, up-and-coming designers, LFW is a celebration of the very best of British fashion; from quirky, motorway-inspired handbags to 70s folklore and...
