We are thrilled to announce the official opening of our German office! Headed up by a rooster legend and native German, Lilith Bussfeld, the team will be based in Berlin.
Continuing from our previous incarnation where Lilith drove media relations for Bang & Olufsen for the last three years, she has extensive experience across a range of fashion and technology brands, leading projects for Paul Smith, Sorel Footwear and Hugo Boss watches to name just a few. Outside of her PR work, she has been a guest lecturer at renowned fashion college, London Central Saint Martins and a contributor to Vogue.
Our new German office will cover consumer PR, event promotion, influencer outreach, brand management and brand partnerships across Germany, Switzerland and Austria across tech and fashion brands.
Speaking of the move, Lilly quotes “I am enthused for this new opportunity and am really looking forward to adapting the work we already do in the UK to roll out in the DACH regions. It’s really quite exciting to be back on home turf with such a strong company to represent with an excellent client roster”.
Whilst Vic says “Our clients have been putting the pressure on for years to open offices in mainland Europe. When Lilly told me, she was moving back to Berlin it was simply the stars aligning. I am delighted to welcome Lilly to the role of territory manager – Germany, Switzerland and Austria. Having worked for Little Red Rooster – she gets our ethos and culture plus her peerless role on the Bang and Olufsen account shows us she has the talent to run this division with ease. With a black book of media contacts second to none, a strategic and in-depth knowledge of influencer engagement and effortlessness at managing extraordinary launches, we know we have the right person to lead this market.”
