Founded by Victoria Ruffy, Little Red Rooster is a communications agency with a relentless work ethic

 

Our mission is to amplify brands and take clients out of their comfort zones

Whether it’s announcing the biggest single investment in innovation in Smeg’s 74-year history, causing the Pantherella socks website to crash after starring on BBC2’s Inside the Factory, launching Marshall’s celebratory amp in honour of what would have been Jim Marshall’s 100th birthday, or helping Adidas sell out its latest headphones in just 15 minutes, you can trust our talented team to deliver.

If we don’t deliver on the KPIs you’ve set, then you don’t pay. That’s our guarantee. Unsurprisingly, it gets results. (We’ve never had to give anyone’s money back.)

Personal in our approach, nimble when we need to be, and knockout with our results, when you need someone to handle every aspect of your brand’s communications we’re the one agency to rule them all, providing communications, content, and consolidation across any and all verticals.

We love making friends and building meaningful relationships with the media and influencers – it’s just one reason why brands and journalists consistently want to work with us.

That’s not all. We work our little bottoms off to manage the paid and organic social media for many of our clients, because who better to handle your brand’s content with authenticity and integrity?

You’ve got to have a code, so ours is to work to completely transparent and pre-agreed KPIs with a ‘no hit, no fee’ guarantee. Not only will we give you your money back if we don’t hit our targets (something we’ve never had to do), but we’ll ensure your brand is seen where you want it to be seen.

We tailor any measurement to the needs of the client, while striving to exceed all expectations. Anyone can distribute a press release or send out samples, but our outreach is specifically targeted and overwhelmingly undertaken on a one-to-one basis – our black book is the envy of the industry.

We understand the brands we represent and what makes the media tick across multiple verticals. It is testament to our standout results and personable nature that many of our clients have been incumbents since day dot. Talking of which, we also have a very loyal team, with several members of Team Rooster who have been here since the start too!

A lot of that is down to our philosophy, but it’s also due to our company culture with inclusivity and diversity at its heart, from actively supporting women in the workplace to recruiting regardless of your gender, sexuality, ethnicity, or background – ours is a broad church.  

We aim to ‘do good’ in all its senses as a B Corporation. So whether that is making a commitment to ensure at least 80% of our suppliers are locally based to reduce our carbon footprint or pledging to reduce waste sent to landfill.

EVERYONE IS DIFFERENT AT THE COOP. WE KNOW OUR INDIVIDUAL STRENGTHS AND ALWAYS PLAY TO THEM. BUT COLLECTIVELY WE’RE DEDICATED TO MAKING SH*T HAPPEN.

Victoria Ruffy

Couldn’t live without:
Keef. He’s my best friend in the whole world

Desert Island Disc:
I can’t do one song, that’s absurd. Depeche Mode ‘Room 101’, but it changes weekly!

Design icon:
My Massey Ferguson 1974 135 tractor

ceo

KEEF

Couldn’t live without:
Waitrose venison sausages and Vic

Desert Island Disc:
Motörhead – No Sleep ‘til Hammersmith

Design icon:
an E-type Jag

creative director

Holly Dunham-Shortt

senior consultant

Cat Jennings

Couldn’t live without:
My two kiddos – they inspire me daily

Desert Island Disc:
Gregory Porter – 1960 What?

Design icon:
Herman Miller, Noguchi Table (I love rare pieces that feel like both furniture and art)

head of north america

Katy Cook

Couldn’t live without:
My animals – Batman the sheep and Milton the pony in particularly.

Desert Island Disc:
Tracy Chapman, Fast Car

Design icon:
Classic Landrover

associate director

Sophie Hickman

associate director

Emma Younger

Couldn’t live without:
A good book – preferably a true crime novel!

Desert Island Disc:
Lana Del Ray – Born to Die

Design icon:
It has to be a Nissan Figaro for sure – I have been obsessed with this car for years!

senior account director

Tabitha Grove

Couldn’t live without:
Sweaty spin classes

Desert Island Disc:
‘Confessions’ by Usher

Design icon:
Smeg FAB fridge (always representing)

senior account director

Max Edinborough

Couldn’t live without:
Live music

Desert Island Disc:
All I Wanted – Paramore

Design icon:
Omega Speedmaster – The first watch on the moon

finance manager

Kate Pollard

Couldn’t live without:
Family, my dog, coffee & carbs

Desert Island Disc:
Bastille, All This Bad Blood

Design icon:
Moss the boss, CK and Vivienne Westwood

senior account manager

Annabelle Tooby

Couldn’t live without:
Mayo, copious and unhealthy amounts of mayo  

Desert Island Disc:
Mardy Bum – Arctic Monkeys or Wish You Were Here – Pink Floyd 

Design icon:
Larry the cat from 10 Downing Street  

account manager

Harry Myers

Couldn’t live without:
Bucket hats in summer

Desert Island Disc:
Jazzmatazz Vol. 1 (but it changes weekly)

Design icon:
Espresso Martini – no fuss, great for a night out, packed with caffeine

account manager

Katie Player

Couldn’t live without:
A Sunday roast with a good crispy roast potato!

Desert Island Disc:
Edge Of Seventeen, Stevie Nicks

Design icon:
Rachel Green

account manager

Emily Fraser

Couldn’t live without:
Coffee and a 58-tab spreadsheet

Desert Island Disc:
Don’t look back into the Sun – The Libertines

Design icon:
Casual Kate Middleton in the Scottish Highlands (think Barbour and a Land Rover 90)

social media manager

Iona Newton

Couldn’t live without:
Coffee, cats & my gaming console!

Desert Island Disc:
The Clearing, Wolf Alice (I can’t pick just one!)

Design icon:
My duvet… if I could wear it, I would.

senior office administrator

Ellie Hayns

Couldn’t live without:
Headphones and mint tea

Desert Island Disc:
All These Things That I’ve Done – The Killers

Design icon:
Sophia Loren

senior account executive

Lucia Rodriguez Felix

Couldn’t live without:
Good food

Desert Island Disc:
Surf – Mac Miller

Design icon:
Lorelai Gilmore from Gilmore Girls

account executive

Toby Head

Couldn’t live without:
White Chocolate Cookies, Leeds United and a Hazy IPA

Desert Island Disc:
Even Flow – Pearl Jam

Design icon:
My Mum’s amazing interior design talents

account executive

Anastasia Vlachopoulou

Couldn’t live without:
Parmesan cheese 

Desert Island Disc:
THIS MUSIC MAY CONTAIN HOPE by RAYE

Design icon:
Maison Schiaparelli 

client services administrator

Farida ElSonbaty

Couldn’t live without:
Family, a good book, and coffee 

Desert Island Disc:
Jane – The Long Faces

Design icon:
Virgil Abloh

client services administrator

Maarya Kazmi

Couldn’t live without:
Hot chocolate! 

Desert Island Disc:
J Cole – Cole World: The Sideline Story

Design icon:
The leather glove. Warm and chic

client services administrator

Francesca Seden

interiors consultant

“Always delighted to work with LRR. Responsive and helpful whenever I approach them, courteous and relevant and appropriately targeted whenever they approach me. One of the few PR firms that I don't email auto-filter to a 'PR Holding Pen' folder.”
Rhodri Marsden, freelance – FT HTSI and Prog Magazine
“I’ve worked with the Little Red Rooster team for a decade or so. In that time, the agency has grown in terms of client roster and its breadth of coverage. The difference between a top-drawer PR agency like Little Red Rooster and some of the other mainstream players is the attention to detail and product briefings are exemplary. No pitch is ever irrelevant which is a pretty good sign that an agency understands its clients’ needs and knows how to approach its media contacts.”
Mark Sparrow, senior contributor – Forbes Innovation Channel
“There are numerous reasons why, as a journalist, I find working in collaboration with Little Red Rooster a pleasing and all-around superior experience – but what's perhaps most satisfying of all is how engaged with and enthused by its clients the agency is. Of course, everyone at Little Red Rooster is approachable and professional – but to be perfectly honest, that's what any journalist expects from any agency. What sets Little Red Rooster apart is the understanding it demonstrates, both of its clients and their products and of journalists and what their requirements might be.”
Simon Lucas, freelance audio reviewer – WIRED

"I’ve worked with Little Red Rooster for many years and couldn’t praise them enough. Speed,​ efficiency and proactiveness are always the words that come to mind but the team are also lovely, properly decent people to deal with. I’d never hesitate to recommend them.”

Linda Clayton, freelance – Homes & Gardens, Livingetc
"Little Red Rooster's diverse client offering is one of its great strengths and the team is incredibly responsive even to the most challenging of deadlines. I have worked with Little Red Rooster for several years now across different interiors titles and I have always found them professional, diligent and great fun to deal with."
Busola Evans, freelance – The Telegraph, Architectural Digest
“There's a good reason Little Red Rooster has such an enviable portfolio of clients. They're one of the most focussed, determined and knowledgeable agencies in the business and only too happy to share expertise, and all done with a sense of fun and genuine enjoyment.”
Chris Haslam, freelance – BBC Music, WIRED
“It was a privilege to sit on a panel about communicating sustainability organised by Little Red Rooster recently.  I was very impressed by the calibre of my fellow panellists, including Little Red Rooster’s CEO Victoria Ruffy, chosen to deliver a wide variety of opinions and voices and it was expertly chaired by Roddy Clarke.  The audience was lively and engaged so it was very rewarding to be engaged in an hour’s worth of conversation that affects every single one of us.  I hope to work with Little Red Rooster again.”
Charlotte Metcalf, associate editor – Country & Town House
“Working with Little Red Rooster over the years has always been wonderful. The clarity in the team’s communication and efficiency in delivering information is always brilliant. The team’s eye for detail and understanding of an Editor’s needs for each project in hand is second to none. The quality and variety of clients makes working with LRR a joy.”
Olly Mason, head of interiors – Wallpaper*
“I’ve worked with Little Red Rooster for years in lifestyle editing roles on newspapers and mags, and they always deliver. That might be introducing me to top-tier new products, being super-responsive on any requests or organising informative – and always very fun –  events. For me, LRR understand journalists’ needs better than many agencies and they help their clients to do that too.”
Sally Newall, editor
“I've always found the staff at Little Red Rooster PR incredibly responsive, sending the pictures and information I need quickly and accurately. They are pleasant to deal with and very helpful”
Deborah Stone, property editor – Daily Express
“Little Red Rooster are a super helpful bunch. Reliable and speedy, they are a great go-to contact for when you're chasing a quick quote and know exactly how to present information to make it digestible for journalists. The team are personable in their approach and it's always a joy to bump into them out and about at events.”
Oonagh Turner, content editor – Livingetc
“I love working with the team at Little Red Rooster - they're professional, inventive, hardworking, fun, passionate, really easy to get on with and they understand what journalists need. I've dealt with them for a long time, on both B2B and consumer projects, with both home appliances and audio tech, and it's always been great. And they love rock 'n' roll, too! What's not to like?"
Sean Hannam, freelance
“Ahead of the hottest trends, frequently knowing what to send before I've even asked for and connecting me to some of the most interesting, on-trend brands. They are consistently evolving, and a pleasure to work with, and as a shopping journalist they make your life ten times easier - you couldn't ask for more really?!”
Harriet Flook, senior ecommerce writer – The Sun
“Thanks to its dynamic and energetic leadership, LRR has a vibrant, motivated team who are a pleasure to work with, bringing thought-provoking stories and a leading selection of clients.”
Roddy Clarke, design journalist and presenter
“Little Red Rooster represents products that fit perfectly with T3's readers, so are always a great resource for news and reviews. The team is excellent too; quick to respond, super friendly and understand the business – always a pleasure to work with.”
Mat Gallagher, editor-in-chief – T3
“The team at Little Red Rooster have been amongst my go-to PR's in my contacts book for some time now, thanks to their ability to respond swiftly to any press requests and suggest great ideas for any features or shoots I might be working on. I also got to experience working with them as a stylist for one of their own clients, and was impressed with how they were able to assist with shoot direction, as well as being on hand to deal with various aspects on the production side, too.”
Jo Thornhill, stylist – The Sunday Times, Stylist, Apartment Therapy
“Little Red Rooster have been efficient and professional to work with - always so quick to answer and eager to help. It’s been such a pleasure to work with them."
Victoria Magrath, blogger – In The Frow
“What I love best about Little Red Rooster is that they really understand what makes bloggers tick and how to work with us closely.”
Sarah Mailer, blogger – Girl about House
“I always really love working with the team at Little Red Rooster. It's always incredibly collaborative.”
Laura Jackson, model, presenter, influencer
“I’ve been working with Victoria for about twelve years now. The agency has such a diverse range of clients which really work for Elle Decoration and the different areas we cover. They will go the extra mile to deliver, and they do that always with humour, energy and enthusiasm.”
Ben Spriggs, editor – Elle Decoration
“I’ve been working with Little Red Rooster for several years now and have really enjoyed seeing the firm evolve, their client list become a little bit more edited and the team more specialised.”
Anna Hart, freelancer – Grazia, Stylist, The Telegraph Magazine
"The team are on hand to do whatever they can to assist with my always last-minute "emergency" demands. The ever cheerily efficient team are the answer to the prayers of a neurotic stylist!"
Max Egger, stylist – The World of Interiors
"The team seem to know exactly what I’m looking for before I do. They respond quickly - and cheerily - to the requests I frequently fire at them, and their product showcases are a seasonal highlight. Plus - they're a really lovely bunch!”
Amy Wong – freelance
“I always enjoy catch ups with the team – all very knowledgeable who work hard for their clients.”
Carole Annett, interiors editor – Country and Town House
“The agency knows exactly what works for my lust list page and they don’t spam me with irrelevant products. I trust the team and they help with technical questions and high res images immediately. Also, an LRR media trip/event is one not to be missed!”
Lucy Hedges, presenter – BBC, The Travel Show
"There are few agencies as approachable as Little Red Rooster. The team handpicks pitches it thinks I'll be interested in, and tailors them to our needs rather than spamming me with irrelevant content and emails. It takes a refreshing approach to PR. The agency understands what makes a good story."
Rob Waugh, columnist – Mail On Sunday
“Little Red Rooster is a superb agency. The knowledge of their clients is second to none. The team is always incredibly quick to respond to any requests and they constantly produce excellent quality, concise, engaging and informative press releases. A joy to work with.”
Victoria Gray – freelance
“Working with Little Red Rooster, you know you're going to be in safe hands. Not only are they always on top of everything but they are all such nice people to work with. Whether I have an urgent request or looking for help, they're always on hand and provide me with the best service.”
Scott Wells, fashion stylist and writer – Daily Express
“The Little Red Rooster team are a joy to work with. Not only are they quick to help with queries and product testing, the passion they put into promoting those products is fantastic to see. It’s always a pleasure working with Vic and the team and a sigh of relief when I get one of their press releases, as I know that its contents will be right at home on ShortList.”
Marc Chacksfield, editorial director – ShortList
“Working with Little Red Rooster is always a delight, the team is always so efficient but you really get the feeling they have fun together! Prompt email responses and the company’s great Christmas parties are just the cherry on top.”
Abigail Southan, senior e-commerce editor – Hearst Magazines
“The team at Little Red Rooster are always incredibly energetic, helpful and quick to respond to any requests I have for my shoots – I couldn’t ask for more from a PR agency really!”
Lucy Gough, head stylist – Home Beautiful
“Little Red Rooster has a great client list, but always knows – and without being too pushy – which products to pitch to me for my particular audience. They radiate genuine enthusiasm for their products in a way which transmits itself to journalists.”
Jonathan Margolis, technology columnist – Air Mail
“Whenever I have an interiors or tech feature to write, the fabulous team at Little Red Rooster are always on speed dial. Extremely efficient, knowledgeable, helpful and friendly, they have the full package and I know I can always rely on them to help, no matter how tight my deadline.”
Hayley Gilbert, freelancer – EKBB, The English Home, Grand Designs
"Little Red Rooster are a pleasure to work with. An approachable and knowledgeable team, they’re always swift to reply to any requests, and have a portfolio of clients that complement each other, which means I can regularly approach them on several topics at once, and have them roll a ten-pin strike on all of them. It’s always good news to hear that they’ve won a client in my field, as I know I’ll be in the hands of a great PR team for any brands they work with.”
Gerald Lynch, home technology editor – TechRadar
“I have worked with Little Red Rooster in a consumer tech capacity for many years, and it is always a pleasure dealing with their personable, professional and knowledgeable flock of Roosters! They know their clients, have an exhaustive industry contacts book and are always quick to respond to my enquiries.”
Rebecca Roberts, managing editor – What Hi-Fi?
“I’ve worked with Little Red Rooster for about three years now and they’re consistently my favourite agency to work with because I feel I have a personal relationship with them. When they recommend me a product I know it fits me and it’s going to fit in with my readership.”
Andy Boxall, senior writer – Digital Trends
“Little Red Rooster have such a great range of products that are all at such a great level. I don’t have to worry about whether I’m being pushed something that won’t be quite as good as the press release will make out. I know that everything they sell is excellent and when they send me something, I will want to check it out.”
Matt Bolton, managing editor – TechRadar
“Over the past couple of the years, I’ve had lots of interaction with Little Red Rooster. They are quick, friendly and spot-on when it comes to supplying all the information I need, they work with several great brands who have lots of products that fit well on my pages, and the agency is brilliant at keeping me up to date and filling me in with all I need. It’s pleasure working with them and they help make my job that much easier.”
Martin Love, cycling and motoring editor – Observer Magazine
“I’ve worked with several members of the Little Red Rooster team, most regularly via email because their press releases stand out among the many hundreds I receive daily. Their enthusiasm for their clients has really sold me on products including fashion, gadgetry and sound systems, leading to coverage on the Stella Loves page of The Sunday Telegraph’s Stella Magazine. I always find them incredibly helpful, friendly and efficient and look forward to continuing to work together.”
Charlotte Cox, chief sub-editor, magazines – The Telegraph
“Vic Ruffy is tenacious, relentless, audacious, rigorous and hilarious. Quite the combination. It is as if she was born for PR. She runs her agency like a Swiss watch, and her people follow her example. But the thing I like most about Vic is that she's still as passionate about the media game as she was when she started. Experience has not left her jaded - and it's to her credit. When I hear from the team I know that it will always be something worth considering and worthy of attention.”
Jeremy White, senior innovations editor – WIRED
“Little Red Rooster is a friendly and proactive PR company which responds quickly and efficiently to my feature enquiries – be it an image request for a picture-led round-up or a trade feature requiring expert comment and industry expertise. They have a wide selection of effective and striking cut-out and lifestyle imagery for their clients and can supply relevant quotes and accurate information when required and at short notice. It is a professional yet down-to-earth company which works hard to tell a good story or message.”
Lara Sargent, freelancer – Metro
“Little Red Rooster are really early adopters of the collaborative idea of working with bloggers and influencers in a way that I don’t think other brands have been able to explore nor pickup.”
Jordan Cluroe – 2LG Studio
“I have found Little Red Rooster always to be very proactive and positive in representing their brands. Never resting on their laurels and always saying thank you for coverage which we really appreciate.”
Sairey Stemp, freelance stylist, ex-Cosmo fashion editor
“Little Red Rooster are all kinds of wonderful, they have introduced me to so many new brands, supported my pages and are always in touch with exciting new ideas, projects and product. I love working with Little Red Rooster and excited for the year ahead”
Lynne McKenna, fashion editor – Fabulous Magazine
“The Little Red Rooster team are highly efficient and quick to respond to my queries. They are an energetic bunch, full of creative ideas and their product showcase is a seasonal highlight.”
Laura Normanton, executive editor – House & Garden
“I've had the privilege of working with Victoria in a professional capacity for well over a decade now where we've built up a lasting and valued PR/journalist relationships. She is a formidable and tenacious character who demands the highest standards from her team in an industry where agencies continually fall short of client and journalist expectations. Little Red Rooster is quite unique in its approach to PR and it is testament to Victoria's drive, creative mind, honesty and integrity that makes her and her team a pleasure to deal with."
James Day, tech editor-at-large – Enki magazine
“Not only are the team at Little Red Rooster some of the nicest people you could hope to meet, they are also lightning fast at providing detailed information and high res images for their excellent portfolio of clients, which is absolutely invaluable, when, like me, you work on a fast-paced magazine.”
Claudia Baillie, freelancer – Elle Decoration, Sunday Times Style, Stella
“It is always such a pleasure to work with the Little Red Rooster team, they never fail to go above and beyond. They know their brands inside out so are always on point when recommending products for my pages and shoots.”
Alexandria Dale, digital fashion writer – Cosmopolitan
“I thoroughly enjoy working with Little Red Rooster and we often include their brands as they are spot on for our discerning, engaged and affluent audience”
Lucy Cleland, editorial director – Country & Town House
“The team at Little Red Rooster are incredibly proactive, efficient and helpful. They’re great at flagging up products that fit our audience and turning around information and much-needed images – often to tight deadlines.”
Francesca Brown, associate editor – Stylist