The appointment of Metro newspaper’s James Day to our PR team isn’t the only major news of the day: Little Red Rooster PR is delighted to announce that it has been appointed to handle consumer press relations in the UK for iconic Italian brand Smeg. Our combination of lifestyle, fashion, interiors and trade contacts helped secure the on-going retainer with Smeg. The account will be lead by Little Red Rooster partner, Victoria Ruffy with support from James Day, Lucie Parry and Izzy King.
Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in northern Italy. For over 60 years, Smeg has produced a wide range of elegant, luxury domestic designs that include a vast choice of Italian-inspired premium cooking appliances.
John Davies, Brand Manager at Smeg, says: “Smeg continues to grow at a rapid pace with some extremely exciting developments in the pipeline. This coupled with a prolific number of new product launches planned for this year, the most in the company’s history, has led Smeg to change it’s media strategy.
Little Red Rooster was recommended for its ability to expose brands to new audiences, thanks to its extremely strong press relationships across diverse media sectors. Smeg is keen to use these relationships to expand awareness of our wide range of premium domestic appliances, with a particular focus on our cooking range and small domestic appliances.
John adds: “Little Red Rooster was asked to pitch following a number of journalist recommendations. Its unique proposition was very hard to ignore.”
Victoria Ruffy, partner at Little Red Rooster says: “We are ecstatic to be handling press relations for Smeg! It is testament to our passion and desire to deliver the very finest PR that we won such a prestigious account.”
“We are seeing a real trend for brands wanting to significantly broaden media outreach and gain coverage in non-core media. Lots of our clients have come to us from specialist agencies who they feel sit too safely within their comfort zones. With our varied portfolio of skills and clients, we are fantastically placed to cut across traditional boundaries and give companies wider reach across all media.”
Little Red Rooster will be working across the entire collection of domestic appliances from Smeg which consists of an extensive range of over 800 products across the cooking, cooling, cleaning and heating sectors, including small appliances such as stand mixers, kettles and toasters through to range cookers, ovens fires, fridges, freezers and washing machines. Little Red Rooster will handle all Smeg’s media relations, from trade and interiors to consumer lifestyle, fashion, national newspaper supplements and luxury titles.
