ULTRA VIOLET: The Pantone Rule of Cool for 2018


Pantone, the market expert in colour and trend predictions, has chosen Ultra Violet as the colour of the year in 2018. The shade (Pantone 18-3838) graced many of the Spring Summer 18 showcases in Paris, Milan, New York and London back in September, and has only continued to grow in popularity since then.


The colour trend has graced a number of catwalks, from Gucci to Givenchy, with a variety of different interpretations across the bevvy of beautiful designs. On the far left, Marni created a stunning silk printed dress with a high neck and stand-out accessories. Meanwhile, Balenciaga used the violet shade to make urban outerwear look more-chic than ever!





So, what do we know about Ultra Violet? Well, Pantone has said the blue-based purple colour is “a dramatically provocative and thoughtful shade that communicates originality, ingenuity, and visionary thinking that points us toward the future.”


Futuristic thinking has always been associated with Violet’s colour family, purple. Throughout early history, purple was famously the hardest shade to create using dyes, so was only associated with the most fashion forward and luxurious products and people. Colour is an essential element in the equation of futuristic fashion. Laurie Pressman, VP of the Pantone Colour Institute, said: “As individuals around the world become more fascinated with colour and realise its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence.”


Here at Little Red Rooster, we like to stay abreast of the latest the trends. We actually predicted lilac and purple to be key colours for 2018, in our blog post about the Colour Hive event in September. Whether it be stunning sounds or interesting interiors, we have got something to make sure you are bang on with the Ultra Violet movement this year!



Here’s our guide to the perfect purple presents, starting off with the beautiful Beoplay H4 headphones in a purple hue. These headphones have up to 19hrs battery life, and they can also play wirelessly via Bluetooth, creating the perfect mix of high quality sound and true comfort.


(£249.00 at https://www.beoplay.com/)


Next, a stunning homeware piece from Ted Baker London. This stunning violet throw is crafted from pure alpaca wool. The modern and minimal accessory has tasselled edges to bring a touch of texture to your boudoir. In such an on-trend shade as well, how could you not want to add this beauty to your home?


(£129.00 at http://www.tedbaker.com/uk)


If you want to make a big statement with violet, Bradshaw have got it sorted. Steel’s exclusive collaboration with Le Creuset means that it’s Ascot, Genesi and Oxford appliances are all now available in a unique and stunning purple Le Creuset shade, perfect for adding a contemporary update to your kitchen.


(Genesi 120 range cooker, Prices from £5970 Excl. VAT, www.bradshawluxury.co.uk)


The fourth gift is the delightful HORO Folio Case for Apple iPhone 8 Plus / 7 Plus from Proporta. This beautiful case comes in a delicious deep damson shade and is made from the best quality of leather. It’s a stylish accessory for your phone whilst also providing excellent protection to the body of the device and the screen.


(£88.00 at https://www.proporta.co.uk/)


If you are looking for a violet accessory which will produce equal parts sound and style, the Beoplay A1 is perfect for you. Commended for its extreme levels of sound for a speaker of its size, the A1 has a battery life of up to 24 hours and built in microphone too.


(£229.00 https://www.beoplay.com/)


The bright purple socks in the “Danvers” style would make a perfect gift to yourself or a loved one. Incredibly durable and made from the highest quality Fil d’Ecosse, these men’s dress socks are hand-finished creating a premium men’s sock, available in a range of colours.


(£12.00 https://www.pantherella.com/)


The final element of our perfect purple picks is a stunning bespoke radiator from Bisque, available in a bold violet shade. This beautiful product will keep your home feeling cosy whilst also looking simply fabulous.


(Prices on request https://www.bisque.co.uk/)


We think it’s pretty clear that ultra violet is ultra cool, and here to stay. So why not go for one, two, or all of our beautiful purple picks to make sure you stand out and stay on trend?



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