“Vic Ruffy is tenacious, relentless, audacious, rigorous and hilarious. Quite the combination. It is as if she was born for PR. She runs her agency like a Swiss watch, and her people follow her example. But the thing I like most about Vic is that she’s still as passionate about the media game as she was when she started. Experience has not left her jaded – and it’s to her credit. When I hear from the team I know that it will always be something worth considering and worthy of attention.”
