Tag Archives: pressrelations
The power of product PR
When asking clients or prospective clients what their dream coverage looks like, we’re often met with brand features or profile pieces as the response. The likes of expert comment, broadcast and thought leadership are also seen as highbrow while product PR is regularly tossed aside as the...
Journalism: fact, fiction or fake news?
Since studying journalism at university and reading Evelyn Waugh's renowned novel; Scoop, I have believed neutrality of the press is a vital part of democracy. Yet, much has been written, and it’s clear to see, that increasingly, news journalism is no longer the reporting of facts and...
