Tag Archives: PR Strategy

The Little Red Rooster guide to planning the perfect press trip

A press trip might be seen as a free holiday to many an overworked and underpaid influencer or journalist, but planning the perfect one can be a daunting experience for any PR agency. Read more about our tried-and-tested formula for nailing a client press trip here. 

Christmas 2023 unwrapped

As the Christmas decorations get packed away and the supermarket shelves are stocked with Easter Eggs, time for a quick look back at the festive season’s PR trends.  We delivered hundreds of Gift Guide hits for our clients, including national, lifestyle and specialist press, in print and...