Tag Archives: Micro-influencers

Is the influencer bubble about to pop?

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Is the influencer bubble about to pop?   In the last year, the authenticity of beauty influencers has consistently come into question. Being largely unregulated, the market becomes increasingly difficult to navigate for both brands, consumers and influencers themselves.   … Continue reading

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The rise of micro influencers: what are they and how are they beneficial for brands?

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Broadly speaking we can split influencers into three categories: celebrities, macro-influencers, and micro-influencers.   Celebrity endorsement has been around since time immemorial and we are well used to seeing celebrities promoting brands across all media platforms.   As discussed previously, … Continue reading

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