Tag Archives: media relations

How to measure the success of influencer campaigns, and where on earth to begin

The process of measuring EAV’s (equivalent advertising values, for those not in the know) has been the talk of the PR town for some time now. Some PR governing bodies won’t even allow agencies to submit EAV figures for various trade awards, and there’s been a shift...

Focus/18: Instagrammable Interiors with Victoria + Albert Baths

Every September, showrooms across the capital open their doors for London Design Festival, a rolling programme of talks, events and workshops which celebrates the very best our homegrown interiors industry has to offer. The festival often kicks off with Focus/18, held at Chelsea Harbour’s luxurious Design Centre,...