Tag Archives: Media Outreach
Why real conversations matter more than ever
Headlines touting AI and automation as the solution to PR challenges are everywhere, making it tempting to believe media relations can be managed by an algorithm. We look to challenge this notion, and delve into why, in our eyes, real conversations matter more than ever.
The Little Red Rooster guide to planning the perfect press trip
A press trip might be seen as a free holiday to many an overworked and underpaid influencer or journalist, but planning the perfect one can be a daunting experience for any PR agency. Read more about our tried-and-tested formula for nailing a client press trip here.
