Tag Archives: Euro 2020
What can brands learn from the disastrous Euro 2020 sponsorship activity?
As the Euro 2020 tournament comes to a close, we take a look at the sponsorship deals which went very wrong and discuss the lessons all brands should heed from this. First came Cristiano Ronaldo’s angry removal of two Coca-Cola bottles placed near his microphone in a press conference ahead of Portugal’s opening Euro 2020 game against Hungary in Budapest, angrily followed by his statement ‘drink water’.
