Tag Archives: eco
Little Red Rooster Sessions: Communicating Sustainability
The afternoon of the Little Red Rooster Summer Showcase turned its attention to the topic no brand is able to ignore. Sustainability. In ‘Communicating Sustainability’ we looked at the way brands navigate their audience while avoiding the public pitfalls of greenwashing – as they build trust through...
The state of sustainability in 2021
Earlier this month, the United Kingdom hosted COP26 in Glasgow. A climate conference hosted to discuss how best to combat topical issues such as global warming and ecological collapse. The conference has put in perspective just how far the world must go before it can consider itself ‘sustainable’. With the way we lead our lives under threat, the need for action across every industry has never been more paramount.
Ethical influencers and what value they bring to brands
Move aside Kim Kardashian – a new breed of social media celebrity more concerned with campaigns that make a difference than their own self-importance has arrived. Welcome to the brave new world of ethical influencers and what value they can bring to brands. Rather than being...
