Tag Archives: Affiliate Marketing

Rooster Sessions: How Affiliate Marketing is Reshaping PR & Media

It’s no secret press revenue streams have drastically altered recently. We delved into how the media machine has shifted and whether this has impacted press integrity, discussing ‘Clicks vs credibility: How Affiliate Marketing is Reshaping PR & Media.’ 

Little Red Rooster sessions: the power of affiliate marketing

The second panel of the day at this year’s Summer Showcase was dedicated to affiliate marketing – the occasionally mysterious art where brands compensate third-party publishers to generate traffic and leads through internal analytics, then convert them into sales. Who better to talk us through the pros...