Summer Showcase 2018: Bigger, bolder and better than ever

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July 10th 2018 will go down in history. (Yes, every day is technically history once it’s in the past. Sit down, pedants.) It’ll be remembered as the day Little Red Rooster hung out a pair of branded banners so big that they almost blotted out the sun, and when the annual Summer Showcase found a magnificent new home.

 

Summer Showcase is a fantastic chance for our clients to get together and show off their products to a diverse array of journalists from a range of publications, as well as to select influencers. It’s also the perfect opportunity to mingle, swap contacts, eat some tasty grub and elegantly guzzle the odd glass of fizz.

 

It was clear from last year that we were outgrowing our previous venue, Polpo in Soho, and it could no longer match our lofty ambitions. For 2018 we needed to level up.

 

 

One Marylebone is a bright, open-plan location in Central London, with just the right ‘gallery’ feel for exhibiting the most beautiful wares our clients have to offer. It also has grand staircases, epic chandeliers and the sort of gilt mirrors that make you want to singlehandedly push a comeback for epaulettes.

 

Of course, a great venue is nothing by itself. Our expanding roster of clients worked their socks off to fill One Marylebone with wonders, and the Rooster team put in many a shift to invite the very best of UK media.

 

Of our design and homes clients, Smeg delighted everyone with its latest Dolce & Gabbana collection, Bisque proved yet again that radiators can be a conversation piece, and Victoria + Albert Baths managed to install an entire (non-working) bathroom before any guests arrived.

 

 

The world of fashion was represented by the likes of Pantherella and HJ Hall, the latter of whom brought its own haystacks. Marloe Watch Company was flashing its first Swiss-made timepiece, Rock Roll stopped everyone in their tracks with a Sex Pistols ‘God Save the Queen’ wall mural, and continuing the music theme we had a guest appearance by Fender, teaching licks via the Fender Play tutorial app. Silhouette, Neubau and adidas Sport Eyewear were all throwing shade, but only selectively over people’s eyes, thanks to their latest collections.

 

Anyone in need of freshening up (and who isn’t?) was able to put their champagne flute down for a few minutes and get pampered with a free endermologie glow and detox facial treatment. Kudos to the chancers who tried to come back for multiple treatments through the day.

 

 

Then there was our wealth of tech clients, with B&O showing off not just current models such as the sumptuous BeoSound 2 wireless speaker, but also some forthcoming products under embargo. Ruark Audio popped eyes with two stunning new colours for its legendary R1 Mk3 radio, Jarre had an update to its Aerobull speaker shaped like a giant French Bulldog, and Sound United displayed tons of audio delicacies from Marantz, Denon, Polk and Definitive Technology. Audeze was demoing its mightily impressive Mobius premium gaming headset, while Astell&Kern again pushed the boundaries of how a portable audio player can look and sound.

 

Away from audio on onto visual, attendees were left torn between choosing to stare at the ultra-sharp picture of Loewe’s bild 3.65 television, or at its breathtaking design.

 

 

Myzone brought along a pair of exercise bikes for the braver journos to hop on and experience the new Zonematch feature that now works with the company’s fitness trackers, while we welcomed for the first time (deep breath) Yuneec drones, Roxi digital jukeboxes, Cocoon security cameras, Moleskine digital notebooks, and even a global launch for Sleepy Bottle with its amazing solution for new parents needing a bottle of formula mixing up in super-quick time.

 

With the new venue came a new concept for Summer Showcase: still-life room set-ups. We built living room, kitchen, bathroom and office sets that were beautified by Hannah Franklin and included, of course, products from many of our fabulous clients. Judging from positive feedback, this is a venture we’ll be revisiting next year.

 

 

Anyone who signed their life away and dropped downstairs to the NDA area was treated to embargoed forthcoming products from B&O, OPTIK INSTRUMENTS and littleBits. But shhh. You’ll find out soon enough.

 

No Rooster bash would be complete without fine food and free-flowing drink, so thankfully the latter was handed out in abundance, while the edibles came via the superb Backstreet Diner street food truck, with its mouth-watering selection of gourmet burgers and hand-cut chips.

 

We’d like to thank all our clients for helping to set the scene, and all the press and influencers who attended for playing their part in our most successful Summer Showcase so far. See you all next year.

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