Last week, Silhouette, the Austrian luxury eyewear brand, launched its brand-new Atelier collection to a host of luxury media, customers and trade press, in the decadent surroundings of London’s Austrian Embassy.
With Little Red Rooster having worked on the luxury eyewear brand for over a year, the team were incredibly excited to be a part of one of its key launches for 2018 and to welcome press to such an incredible venue. Located in between Hyde Park Corner and Knightsbridge, the balcony over looked the leafy greenery of Belgrave Square – a perfect setting for guests to enjoy a glass of champagne.
Two of our own from Little Red Rooster were lucky enough to be at the event. This year, Silhouette introduced two new collections to its Atelier portfolio – Art Eternal and the much-anticipated Pure Elegance collection.
Silhouette invited Christian Kesberg – long-time fan of the luxury eyewear brand and also Austria’s Trade Commissioner – and recently appointed UK managing director, Perry Moore, to introduce the collection’s to guests.
Renowned for the quality of its materials and beautiful craftsmanship, Silhouette’s Atelier collection embodies the very best of its brand values and core ethos and this year’s collection proved to be even more luxurious than ever before.
The star of the show was the Art Eternal frame. One of only eight frames made worldwide, the super exclusive design features 60 brilliant cut diamonds adorning the temples and nose bridge. Silhouette has also sourced rare, precious Canary Diamonds – known for their distinct and unique yellow glow – to decorate the temples, acting as the frames centrepiece and a real rarity in the world of unprocessed, natural gemstones. This opulent detail means that this high-class frame will retail at £26,000. Hurry now to get yours, one has already been sold to a woman in Japan!
The other main event of the evening was the unveiling of Silhouette’s Pure Elegance collection. Displayed elegantly in glass cases, the new luxury eyewear range introduced a brand-new material – sustainably sourced buffalo horn – for the first time.
The new Horn collection consists of three ranges: Titanium x Horn and Horn x Art for men and a Horn x Art for women. The use of horn adds an extra element to Silhouette’s Atelier collection, which previously has only offered rimless frames. The range now blends ethically-sourced horn with high-tech titanium and 18-carat gold to form beautifully crafted masterpieces – 80% of which is put together by hand.
Throughout the evening, the Austrian Embassy ensured guests were well fed and watered with a selection of canapés and drinks inspired by the home nation – potato rosti, chicken schnitzel, mushroom risotto and mini chocolate sacher torte’s – to name a few of the yummy delicacies that were on offer!