If you want to understand the intelligent-yet-stupid manner in which computers “think”, type “Mozart 5th Symphony” into a Spotify or Apple Music search. The so-called artificial intelligence assumes you must have meant Beethoven, because his 5th is popular and more famous, whereas Mozart’s, written when he was nine and recuperating from illness, is absolutely neither. In steps streaming service Primephonic!
Primephonic is a Dutch-American start-up that was founded by a team of classical music lovers with the ambition to create a better future for classical by finally bringing it into the digital era.
The world of music is undergoing a streaming revolution, but classical music so far has missed out on it. As a result, the genre barely generates any income from streaming (as opposed to other music genres). Primephonic refuses to accept that this negative trend should be inevitable. It believes that if classical music gets streaming right, a global passion for the genre will be reignited.
Primephonic is unique in that it’s built for classical by classical obsessives. The smart search is built from the ground up to finally solve the genre’s search problem. Find the exact work, composer or album you’re looking for in seconds, and browse the results with ease. Other generic streaming services, which predominately cater for pop music, just aren’t designed to cope with the additional metadata needed to organise parameters such as composer, name of the work, opus number, key, orchestra, conductor, soloist and choir. A team of experts has been manually inputting this data to ensure the optimum user and search experience for Primephonic subscribers.
From iconic recordings to the very latest releases, the biggest labels to the most obscure indies, the definitive Primephonic catalogue has you covered – and new albums are being added every day.
Primephonic’s audio player streams music at the highest quality possible. If an album is available in 24-bit, that’s what users get. If a connection ever drops or slows down, Primephonic dynamically adapts the audio to make sure the music never stops – unless it’s already been downloaded, and then the offline listening mode kicks in.
Primephonic shines a light on classical works, composers and recordings that subscribers don’t know yet, but will love. Its hand-picked album suggestions are updated daily, with new playlists covering diverse topics every week. Discovering a new favourite classical work has never been easier. When online, tracks can be streamed at either 320kbps MP3 or lossless 24-bit FLAC quality.
Primephonic has today rolled out the most exciting update to its app and desktop versions since the service’s inception. Users will now be able to download personalised and pre-made playlists for easy and convenient offline listening.
The software update will allow users to enjoy the 1.5 million-plus classical music tracks listed on Primephonic, whether during the morning commute or walking in the countryside. Mozart and Handel are no longer limited by a poor data or Wi-Fi connection.
Later this month, 24th April, Primephonic subscribers will be able to download full albums of work for easy offline listening at the touch of a button.
A 14-day free trial can be activated on www.primephonic.com, or a full subscription activated from £7.99 a month or from £79.99 a year.