Last week, Little Red Rooster descended on the birthplace of Bauhaus to launch sustainable brand neubau’s newest collection: Walter & Wassily. Celebrating its 100th anniversary this year, the iconic Bauhaus movement was a design phenomenon, much ahead of its time, that is still influencing and inspiring designers today.
To celebrate the launch of neubau’s commemorative collection, we hosted four journalists on a whistle-stop press trip to Berlin. Joining us for a first-hand look at the stunning new designs, we had a fantastic line-up of journalists from the London Evening Standard, Wallpaper*, Esquire and High Snobiety.
Kicking things off, we started with a guided tour of bauhaus imaginista, a specially-curated exhibition culminating an overview of Bauhaus. From the impact it had on art and pop culture (both at the time and even today), the studies and influx of students at the time of the school opening to the innovative use of media, the guided tour provided a different perspective on a well-recognised movement that has had almost unprecedented influence on the world of design. Blessed with a very informative and knowledgeable tour guide (shout out to Norbert!), we discovered Bauhaus was so much more than the universally-recognised chair!
After a quick refresh and aperitif at our hotel, we headed to an undisclosed, secret location for the evening portion of the event. Upon arrival at a very undistinguished-looking street, we headed inside to find a beautiful, 1920s-inspired space hidden away. Formally Berlin’s silent movie theatre, the space was elegantly decorated with symbolic shapes of the Bauhaus era with an impressive series of installations and guests finally saw the long-awaited reveal of Walter & Wassily.
Designed to commemorate 100 years since the opening of Walter Gropius’ famous art school, the new collection pays homage to both the founder and key painter of the era, Wassily Kandinsky. Whilst the most iconic objects of the era are limited to buildings and furniture, neubau recognised that the era has spawned many other contemporary designs including TV’s and rugs. Cleverly harnessing the framework of the movement to create an everyday object that encompasses high-end design, neubau brings the Bauhaus ‘form follows function’ ethos to life.
A leisurely dinner and evening of entertainment ensued, with speeches from neubau’s Global Brand Director, Daniel and Head Designer, Roland as well as a special performance to finish off the evening from singer-songwriter FESTUM – a big name on the German music scene we hear!
Wrapping up the evening, it was time to head to a nearby local hotspot to give guests the chance to relax and enjoy a few casual drinks – including many Negroni’s! Luckily, there were no sore heads the next morning as many used the day to explore the range of museums and exhibitions running over ‘Gallery Weekend’, which was taking place across the city. For the rest of us, it was time to head home!
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