For the latest instalment of our ‘Meet the Creator’ series, we caught up with the lovely Lucy Gough, a renowned freelance interior stylist who is passionate about creating beautiful images and inspiring spaces. Alongside her day job, Lucy also runs a series of online courses to teach the average Joe or Jane how to become a professional stylist.
How did you get started in interior styling, and what titles have you styled for over the years?
I did my first work experience/school placement at Cosmopolitan magazine when I was 14 and absolutely loved it! (Even though it was mainly making tea and coffee and clearing out the storage cupboards, I still loved every minute). When I moved to London at the age of 24, I went straight into internships at World of Interiors, Country Living, Wallpaper* and finally Livingetc magazine, where I ended up staying for three years. We were like a family, and I am still very close to everyone from that time. Since going freelance in 2013, I have styled and written features for Homes and Gardens, Livingetc, The Sunday Times, The Sunday Times Style, marie claire, Country Homes and Interiors and Mail on Sunday’s YOU Magazine. I feel very lucky to have worked with so many wonderful titles, it’s my dream job!
Why did you become a stylist? Any advice for those interested in a career in styling?
I always loved interiors magazines and I wanted to transition from my career in book publishing to something more creative – so when I moved to London in 2009, I thought it was a good time to change career and follow my dream of being a stylist. I launched an online course last year to teach people ‘how to become a professional interior stylist’ and share all my knowledge of the industry, how to land jobs and build a portfolio!
What makes a good PR pro?
Someone who understands the magazine or title that I am working on and can suggest ideas accurately. Someone also who can turn around a press request quickly as I am often commissioned at the very last minute.
Brisant Secure’s Sweet door furniture styled by Lucy and photographed by Jake Seal
How do you see the media world change in the next five years? Has this been altered by the pandemic?
I think there is a lot more demand for anything and everything online. I think a lot of magazines will create more and more online content and I wouldn’t be surprised if some mags become digital only and stopped printing.
What has been your experience working with the Little Red Rooster PR team?
Always a wonderful team who are all so easy to work with. LRR are always super helpful and speedy with press requests which makes my job a lot easier!
What has been your favourite press trip / press event?
A posh night in a Chewton Glen cabin with the LRR team! Although I was pregnant so I sadly couldn’t drink the beautiful champagne that everyone else was drinking… but the most amazing location.
What makes a brand stand out for you?
Unusual, beautiful products, amazing inspiring imagery and an easy-to-use website!
