Little Red Rooster has been chosen to lead media outreach for PLAUD.AI – the global authority in AI notetaking and workflow technology – across three core regions: UK, Italy, and Spain.
We’ll be managing the press office across the three territories alongside additional activations. These include a press trip to European technology trade show IFA and participation in the agency’s Summer Showcase press day (next week!)
We’re extremely proud to have won a competitive multi-way pitch, standing out for our creative response to the brief, including ongoing tactics to generate news coverage for PLAUD.AI’s existing product range; our experience positioning and securing thought leadership articles for global clients such as challenger phone brand Nothing and music legend Fender; plus, our in-depth knowledge of both technology and consumer media segments.
LRR Founder and CEO Victoria Ruffy commented:
“We are excited to be part of team PLAUD.AI – it’s an honour to work with the market leader in the AI space. AI is increasingly part of our media landscape – you cannot open a newspaper without reading multiple articles which typically employ scaremongering tactics to create fear around its use. Together with PLAUD.AI, we are looking to reshape this narrative and demonstrate how AI technology can truly enhance your experience through innovative, practical products, and to educate consumers on its ability to positively impact your daily life.”
Elina Tsao, Head of Brand Centre at PLAUD.AI added:
“When we first met the Little Red Rooster team we were instantly energised by their thorough response to our brief and the way they delved into questions and subjects even we hadn’t thought of yet. The team’s creativity, coupled with its strategic approach to media outreach across multiple territories left us confident we had found the right PR partner to take the PLAUD.AI brand forward.”
PLAUD.AI will be at our Summer Showcase next Wednesday 2nd July – any media keen to meet the team and get a hands-on demo of its products, do drop us a line at plaud@littleredrooster.co.uk.
