The highly desirable Danish audio lifestyle brand moves from the incumbent agency, Marlin PR, who have handled the account for the previous eight years. The coop has represented sister brand B&O PLAY since 2016, supporting major growth in the UK.
“We are privileged to be working with such an auspicious brand as Bang and Olufsen. Both of us are equally delighted to see Little Red Rooster continue to grow organically, gaining exceptional new accounts through the impressive quality of its work. As a team we are enormously proud of our carefully curated portfolio and Bang and Olufsen fits perfectly into this.”
The team has been tasked with consumer PR account management including; running the UK press office, generating thought leadership campaigns, handling hero product launches, experiential events and influencer outreach.
Bang and Olufsen will be looked after by Little Red Rooster partners Henry Griffiths and Victoria Ruffy. It will be led by senior account manager Kayleigh Williams, who recently joined from Hill+Knowlton Strategies where she headed up the LG account.
Andy Macer, UK director for Bang & Olufsen, said:
“We are very pleased to appoint LRR as our sole consumer PR agency for the Bang & Olufsen brand in the UK and Ireland. The work previously undertaken with us provides all the evidence we need to know they will be an outstanding partner for the complete portfolio. We look forward to working closely with LRR as we strive to become the most desired audio brand in the world.”
As an agency, Little Red Rooster has experienced remarkable growth over the past five years, witnessing a 45% increase in turnover for the last financial year alone. We’ve been hiring too with our consultant count now standing at 20, including four hires so far this year, and a further three joining within the next three months.