We are absolutely ecstatic to announce the appointment of Clare Newsome as our new senior associate director, heading up the agency’s technology and audio accounts. A friendly face many journalists and clients will already know.
Following a dazzling media career – including writing for several tech bibles, editing Stuff magazine, plus editing then brand directing What Hi-Fi? both in print and online – Clare has spent the last 10 years flexing her industry expertise in marketing and PR roles, at technology distributor, Exertis and most recently as head of PR for Focal and Naim Audio.
Clare will continue to lead UK PR for both brands in her new role, as Little Red Rooster welcomes these audio icons as clients. Little Red Rooster previously worked on a project for Naim and Focal when the brands collaborated on special editions with Bentley Motors.
With a combined 92 years of expertise in hand-crafting the world’s best music systems, Naim Audio – based in Salisbury, Wiltshire – and Focal, from St Etienne in France, have been sister brands since 2011. Both are recognised as exceptional brands in their respective countries: Naim is a multiple Queen’s Award winner, while Focal is designated by the French state as an Entreprise du Patrimoine Vivant (EPV or Living Heritage Company). Since their 2011 merger, Naim and Focal have united their unique areas of excellence and innovation, meaning even higher level of authentic audio performance are possible – taking you closer to the music you love.
Commenting on the win, Victoria Ruffy founder at Little Red Rooster said “I’ve met many talented and tenacious women in my PR career and none more so than Clare Newsome. A true tour de force in the world of technology and audio who we are extremely proud to welcome to our dynamic agency.
With this announcement, we not only celebrate Clare’s arrival but the expansion of our brand portfolio with the audio powerhouse that is Focal and Naim. A frankly quite extraordinary feat! The team and I, in a very short period, have already benefited from her experience and energy. We are unrestrained in our desire to deliver the press attention both brands deserve especially in the lifestyle space where we feel there is a real appetite for game changing audio for the discerning ear that is brassbound in its commitment to sound and design”.
Clare Newsome said “Having worked with Little Red Rooster as both a journalist and a client, I know what a supremely talented team I’ve joined. The agency’s creativity and results-driven performance sets it apart. I look forward to adding my lifelong passion for audio and tech, along with fresh perspectives from my distribution and in-house brand experience and seeing the exciting impact we can create”.
Be sure to keep your eyes peeled to the Little Red Rooster blog and social media channels for further client wins – watch this space!
