Victoria + Albert Baths

Mission

To create valuable case study content for Victoria + Albert Baths, Little Red Rooster approached 2LG Studio – the interior design studio turned influencer pairing – to work with them and create the dream pink bathroom that would secure stand-out social media coverage.

Method

Little Red Rooster negotiated a package with 2LG which would offer the brand a maximum return on investment. In exchange for gifted product, 2LG were to provide V+A with a case study for LRR to sell-in and secure coverage; 3 x blog posts; editorial in their regular columns in the Metro and Gay Times; a video shoot of the project; social media support; and to host a talk at the V+A showroom during Design Week.

Boom

There’s a high chance you have already seen images of that millennial pink bathroom – it has proven to be the most successful seeding programme LRR has ever undertaken achieving stand out and blanket social media coverage but also a plethora of glossy and national print coverage. Coverage for the case study appeared in Elle Decoration, Livingetc, Sunday Times Home, Metro, Harper’s Bazaar, Grazia, Cosmopolitan, Red, The Frugality, Gay Times, Grand Designs, Ideal Home and House Beautiful.

Add to this over quadruple the pre-agreed social media coverage we agreed – boom indeed!