Mission

Following a successful press trip to the luxurious Chewton Glen resort back in 2015, Little Red Rooster was briefed by Victoria + Albert to lead a similar-style trip to Bruton’s gorgeous At the Chapel hotel in October 2018

Method

We invited a select handful of VIP interiors and lifestyle media to benefit both Victoria + Albert Baths and At the Chapel. Guests were wined and dined, treated to an exclusive presentation by both brands, got to grips with V+A’s luxurious QUARRYCAST® baths in their private suites and enjoyed a relaxing trip to the nearby Hauser & Wirth gallery the following day.

The press list comprised of journalists from The Times, Elle Decoration, Homes & Gardens, Red Magazine and interiors influencer Jess Hurrell, of Gold is a Neutral fame, placing Victoria + Albert Baths and At the Chapel in front of outstanding array of media.

Prior to the trip, we shared all social media handles with our guests, to build buzz online for the bath range.

Boom

Following the trip, we saw a full page in The Times Bricks & Mortar, a bathroom spread in Red magazine, a main feature in the Homes & Gardens bathroom special and a double page spread in Elle Decoration. As well as traditional coverage, we saw 34 social posts with a reach of 383,033 and 38,883 engagements.