Mission

Transparent Sound was eager to secure invaluable influencer coverage, build relationships with influential artists and music industry figures, and generate online buzz that drives engagement to it’s website and social media channels. To do this, Little Red Rooster ran a campaign with Warner Music and GQ to have the epic Small Speaker placed into the hands of the influential.

Method

Little Red Rooster collaborated with major entertainment and record label conglomerate Warner Music to gift the Small Transparent Speaker to its illustrious list of attendees, which included a mix of high-profile artists, journalists and DJs. Focusing on the striking design and crystal sound quality, the team leveraged extensive social media coverage as part of the agreement.

Alongside this, we pushed for the speaker to appear across other activations Warner was leading. The result? British GQ agreed to place the speaker in the backdrop of a hotel suite at Chiltern Firehouse. There, a lineup of partygoers, from Anne-Marie to Maya Jama, Biffy Clyro and Neelam Gill, were treated to an unorthodox room service.

Prior to the event, we shared social media handles and logos with the Warner team to ensure Transparent’s branding was front and centre on the night. 

Boom

Both pre- and post-event, we saw the speaker mentioned in Metro and The Sun national newspapers, GQ’s website and socials, as well as across the social media channels of Anne Marie, Tinie Tempah, Abbey Clancy and many, many more. In total, the coverage across print, online and social media exceeded 15 million! Transparent Sound also saw a massive 5% increase in Instagram followers following the activity.