Mission

Luxury sock designer, Pantherella, boasts an unbelievable heritage of British manufacturing and expert crafting and is renowned for the quality of its products. However, it was struggling to convey this message on Instagram whilst also suffering from stagnant follower growth and low engagement rate.

In October 2020, Little Red Rooster took over the brand’s Instagram channel to breathe new life into the profile with the aim of increasing engagement and igniting follower growth – utilising a compact library of imagery and assets and a modest starting ad budget.

Method

Little Red Rooster has managed Pantherella’s press office since 2017 and, during that time, has seen the brand featured in a plethora of beautiful editorial shoots; we knew instantly that this would form the basis of our content plans, in addition to the fantastic bank of user generated content the brand receives every day from customers who genuinely love its products. LRR also wanted to bring the brand’s story to life – a heritage British brand with over 80 years’ experience in the textile industry.

The high-end nature of this editorial content enabled us to create a beautiful looking feed that was also aspirational and showed off the brand’s beautifully made products. We interjected the use of editorial shoots with user generated content, and historic shots of the factory and manufacturing process, to bring the brand’s story to life.

Boom

Since October 2020, we have increased Pantherella’s Instagram followers by 17%. We have also increased the average monthly engagement rate from 0.5% to 1.5% and maintained our target level since taking over the account.