Mission

British hosiery brand, Pantherella, has long been a firm favourite of the nation’s top stylists thanks to being owned by Burberry back in the ‘90s. However, maintaining presence in the media as trends and brands come and go is no mean feat.

In addition to securing a plethora of shopping page hits, Little Red Rooster came on board to ensure Pantherella adorned the feet of the latest celebrities and the pages of glossy fashion bibles.

Method

Kicking off our work with Pantherella back in 2017, we hit the publishing houses on a media tour, getting face-to-face with stylists. Following this, we ensured the brand was kept front of mind, positioning it as much more than a sock. Regularly jumping on seasonal trends and cultural events, we continually gave press food for thought on how they could style the humble sock. This continuous outreach accumulated in us building personal relationships with key fashion press and stylists who for the past four years have returned to us time and time again. Now known throughout the media as the go-to for fashion shoots, with no deadline too tight and no request too big, one Rooster earned the nickname ‘the sock boy’ from Harper’s Bazaar. Not a bad sign!

Boom

Over the last four years we’ve seen an astonishing 218 pieces of photoshoot coverage, adorning the feet of everyone from Stormzy to David Beckham, Rami Malek to Anthony Joshua and Louis Theroux to The Weeknd. In fact, the eagle eyed amongst us may have spotted Dermot O’Leary sporting Pantherella every Friday during his current This Morning gig!