Mission

Bisque, as one of the UK’s leading and most versatile designer heating brands, wanted to tap into a demographic of buyers, designers and stylists who would regularly be on the lookout for innovative statement designs and heating solutions. In addition, with Bisque’s aesthetic lending itself towards industrial-style design, we also wanted a campaign which would show this off. As such, Little Red Rooster was tasked with creating a media campaign, which encompassed video content and social media that would both raise Bisque’s brand awareness but also boost the brand’s SEO ranking on Google, increase traffic to the website and also increase engagement on social media channels.

Method

Little Red Rooster decided to approach Warehouse Home as a media partner for this campaign. We felt this was not only the best publication affiliated with the industrial trend, but also because it has a fantastic demographic of readers that are perfectly aligned with Bisque’s target market. As a magazine that focuses on a niche market, we felt this would make the campaign targeted and clear.

The added attraction of Warehouse Home was that we could create long-term partnership that also brought on board the expertise of Sophie Bush, the magazine’s editor.

Over the course of a few months, Bisque and Warehouse Home created a host of video content that provided advice, tips and design ideas that showed how Bisque’s bespoke range can be adapted around the space – rather than the other way around. These videos focused on the different design elements of heating a warehouse style property, including size and placement, special finishes and bathroom products. Video content has a huge impact on SEO so we wanted this to be a key area of the campaign, as well as being able to bring the Bisque brand to life.

To further this, we promoted the series on YouTube and Instagram TV, as well as creating blog content for Bisque’s website on key topics discussed in the videos.

Boom

Bisque x Warehouse Home’s videos have been viewed on the Bisque YouTube channel over 6000 times and on IGTV over 13,000 times – a figure we were really pleased with. The blogs that were created to support the video series attracted a mammoth number of visitor views to products on the Bisque website. In addition, Bisque’s accompanying social media posts saw a higher average of likes in comparison to previous posts and also an increase in reach and engagement on posts.